Under the guidance of FCB Health, the Foundation embarked on an exhaustive rebranding process in 2016 that engaged multiple stakeholders in assessing the Foundation's brand identity. The information gathered during the early phase of the rebranding process significantly informed the creative development of the Foundation's new brand.
"Guiding our brand strategy was the input from patients, caregivers, medical professionals, volunteers, and other critical members of the IBD community," said Marie Granieri, Chief of Staff. "Together we created an inspiring new brand presence that better reflects our story – honoring our past and sharing an exciting vision for the future. We are so grateful to everyone who contributed to this creative process."
The launch of the Foundation's refreshed brand coincides with the organization's 50th anniversary and the launch of its new strategic plan. Founded in 1967, the Foundation has been a leader at the forefront of research in Crohn's disease and ulcerative colitis, and is committed to innovation and collaboration through uniting all patients, caregivers, providers, donors, and researchers to find cures for these diseases. Over the year, the Crohn's & Colitis Foundation will observe its milestone anniversary through a series of celebratory events across the country.
About the Crohn's & Colitis Foundation
The Crohn's & Colitis Foundation is the largest non-profit, voluntary, health organization dedicated to finding cures for inflammatory bowel diseases (IBD). The Foundation's mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life of children and adults who suffer from these diseases. The Foundation works to fulfill its mission by funding research; providing educational resources for patients and their families, medical professionals, and the public; and furnishing supportive services for those afflicted with IBD. For more information visit http://www.crohnscolitisfoundation.org, call 888-694-8872, or email firstname.lastname@example.org.
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SOURCE Crohn's & Colitis Foundation