New BRITAX B-READY Stroller Offers Luxury Ride

CHARLOTTE, N.C., March 19, 2012 /PRNewswire/ -- BRITAX introduced today its all-new, B-READY stroller, a versatile and stylish modular stroller equipped with convenient, comfortable features to meet the needs of growing families.

(Photo: http://photos.prnewswire.com/prnh/20120319/CG72641)

The 2012 B-READY's new design offers many updated features, including four recline positions on the top seat, with a new, more upright seated position and a deeper storage basket.  It also includes new, all-terrain, bump-absorbing, foam-filled rubber tires that ride like traditional pneumatic tires, yet never "go flat." The B-READY accommodates baby from birth up to 55 pounds.

Like the popular original B-READY, the 2012 version accommodates growing families.  It easily converts into 14 configurations that can carry one or two children using any combination of the top seat, 2nd seat, bassinet and infant car seats (sold separately).  Thanks to the integrated CLICK & GO system, parents can alternate the top seat, bassinet and infant car seats without an additional purchase. BRITAX's unique infant car seats are built to attach to BRITAX strollers right out of the box, allowing easy transfer of the infant car seat from stroller to the car.

"We listened to our customers and developed a stroller with new, improved features to help make parents' lives a little easier," said Jon McGuire, Director of Marketing at BRITAX.  "The newly designed B-READY offers non-inflatable tires, a more upright position, an even smoother ride; and provides more storage, among other things.  Parents can trust that, along with convenience, this stroller provides a safe and pleasant ride for their children."

Parents also will enjoy the ease and convenience of the B-READY's adjustable top handle with its molded grip and cup holder. An automatic chassis lock secures the frame in a folded position, with or without the second seat attached.  One-step, linked rear brakes with color-coded indicators confirm the stroller is locked in place, or ready to roll.      

Available in five fashions, Navy, Black, Red, Silver and Twilight, the 2012 BRITAX B-READY (MSRP: $499.99) will be sold in independent and mass retailers.  Additional accessories are the 2nd Seat (MSRP: $149.99), Bassinet (MSRP: $149.99), Stroller Organizer ($29.99), Stroller Board ($89.99), Infant Car Seat Adapter ($49.99), Full Rain Cover ($49.99), Lower Infant Car Seat Adapter ($79.99), and UV Net ($39.99) (sold separately). For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

SOURCE BRITAX



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