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New Car Transaction Prices in March 2013 Rise Above $31,000; Incentives Down 1.7 Percent from Last Year According to TrueCar

Industry Transaction Prices Rise 1.1 Percent for March 2012

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SANTA MONICA, Calif., April 2, 2013 /PRNewswire/ -- TrueCar, Inc. the automotive pricing information and analysis company that creates a better buying experience for dealers and consumers, estimated today that the average transaction price for light vehicles in the United States was $31,087 in March 2013, up $339 (1.1 percent) from March 2012; and up $129 (0.4 percent) from February 2013.

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"Manufacturers continue to benefit from consumers' insatiable appetite for highly contented new vehicles, as shown by average transaction prices exceeding $31,000 in March," said Jesse Toprak, senior analyst for TrueCar. "Coupled with flat incentives spending and higher volume, near-record transaction prices herald positive earnings news for the industry."

Manufacturer

March 2013 Transaction Price

February 2013 Transaction Price

March 2012 Transaction Price

Percent Change March 2012 to March 2013

Percent Change Feb. 2013 to March 2013

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$29,890

$28,614

$29,842

0.2%

4.5%

Ford (Ford, Lincoln)

$32,914

$32,786

$31,758

3.6%

0.4%

GM (Buick, Cadillac, Chevrolet, GMC)

$33,088

$32,977

$33,289

-0.6%

0.3%

Honda (Acura, Honda)

$27,141

$27,004

$26,249

3.4%

0.5%

Hyundai/Kia

$22,646

$22,549

$21,717

4.3%

0.4%

Nissan (Nissan, Infiniti)

$27,914

$27,749

$28,322

-1.4%

0.6%

Toyota (Lexus, Scion, Toyota)

$28,892

$28,618

$27,396

5.5%

1.0%

Volkswagen (Audi, Volkswagen)

$33,871

$33,812

$33,124

2.3%

0.2%

Industry

$31,087

$30,958

$30,748

1.1%

0.4%








In addition, TrueCar estimated that the average incentive for light vehicles was $2,523 in March 2013, down $44 (-1.7 percent) from March 2012; and essentially unchanged from February 2013.

Manufacturer

March 2013 Incentives

February 2013 Incentives

March 2012 Incentives

Percent Change March 2012 to March 2013

Percent Change Feb. 2013 to March 2013

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$3,264

$3,238

$3,272

-0.2%

0.8%

Ford (Ford, Lincoln)

$2,843

$2,896

$2,840

0.1%

-1.8%

GM (Buick, Cadillac, Chevrolet, GMC)

$3,453

$3,376

$3,266

5.7%

2.3%

Honda (Acura, Honda)

$1,531

$1,400

$2,220

-31.0%

9.3%

Hyundai/Kia

$1,369

$1,459

$1,237

10.6%

-6.2%

Nissan (Nissan, Infiniti)

$2,765

$2,670

$3,050

-9.4%

3.6%

Toyota (Lexus, Scion, Toyota)

$1,515

$1,587

$1,745

-13.2%

-4.6%

Volkswagen (Audi, Volkswagen)

$2,341

$2,369

$2,470

-5.2%

-1.2%

Industry

$2,523

$2,524

$2,567

-1.7%

0.0%

TrueCar estimated the ratio of incentives to average transaction price for light vehicles was 8.1 percent in March, down from 8.3 percent in March 2012 and down from 8.2 percent in February 2013.

Manufacturer

Mar. 2013 Incentives/Avg. Transaction Price

Feb. 2013 Incentives/Avg. Transaction Price

Mar. 2012 Incentives/ Avg. Transaction Price

Percent Change Mar. 2012 to Mar. 2013

Percent Change Feb. 2013 to Mar. 2013

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

10.9%

11.3%

11.0%

0.0%

-0.4%

Ford (Ford, Lincoln)

8.6%

8.8%

8.9%

-0.3%

-0.2%

GM (Buick, Cadillac, Chevrolet, GMC)

10.4%

10.2%

9.8%

0.6%

0.2%

Honda (Acura, Honda)

5.6%

5.2%

8.5%

-2.8%

0.5%

Hyundai/Kia

6.0%

6.5%

5.7%

0.3%

-0.4%

Nissan (Nissan, Infiniti)

9.9%

9.6%

10.8%

-0.9%

0.3%

Toyota (Lexus, Scion, Toyota)

5.2%

5.5%

6.4%

-1.1%

-0.3%

Volkswagen (Audi, Volkswagen)

6.9%

7.0%

7.5%

-0.5%

-0.1%

Industry

8.1%

8.2%

8.3%

-0.2%

0.0%

About TrueCar, Inc.
TrueCar, Inc., headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas, is an automotive pricing information and analysis company that creates a better buying experience for dealers and consumers.  As an online publisher of unbiased new and used car transaction data, TrueCar.com provides price reports that empower dealers and consumers to agree on the parameters of a fair deal by supplying a transparent, simple understanding of what others recently paid for similarly-equipped new cars in their geographic area.  TrueCar also owns ALG, the benchmark for vehicle value information to the automotive industry and has been forecasting residual values for nearly 50 years in both the U.S. and Canadian markets.

TrueCar is a data-driven company that sources, compiles, and analyzes car-buying information unlike anybody in the industry.  This is why, since its founding in 2005, TrueCar dealer partners have sold nearly 700,000 vehicles across the country.  Its national network of more than 5,600 Certified Dealers is committed to provide no-hassle pricing for some of the country's largest membership and service organizations, including American Express, AAA, USAA and Consumer Reports that collectively represent more than one million monthly in-market customers.

You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.

Disclaimer
This press release and the information contained herein is for noncommercial use on "as-is, as available" basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including without limitation, the implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation, lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

SOURCE TrueCar, Inc.



RELATED LINKS
http://www.truecar.com

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