FRANKLIN, Wis., Feb. 10, 2017 /PRNewswire/ -- Carma Laboratories, Inc., the manufacturer of Carmex® lip balm products, is pleased to announce that NEW Carmex Comfort Care™ Lip Balm has been named the 2017 "Product of the Year" winner in the Lip Care category, the nation's largest consumer-voted award for product innovation, by Product of the Year USA. The brand accepted the award yesterday during a special ceremony in New York City.
NEW Carmex Comfort Care™ Lip Balm is a natural, non-medicated lip balm line specially formulated with Colloidal Oatmeal to provide deep soothing, long-lasting moisture for healthy looking lips. Formulated with antioxidant rich, cold pressed fruit seed oil, Carmex Comfort Care™ is ideal for daily use year-round and offers a deliciously soft pallet of nature's finest flavors crafted to relieve dryness and soothe, smooth and soften lips. Available flavors include Mixed Berry, Sugar Plum and Watermelon Blast.
Operating in 38 countries, the "Product of the Year" award is backed by the votes of over 40,000 consumers through an online study conducted by TNS, a global leader in consumer research. For manufacturers of the winning products, the award is a powerful marketing tool that has shown to increase product trial, awareness, distribution and sales. According to TNS research, 44% of shoppers are more likely to buy a product that is recommended by a group of consumers1.
"We are honored that Carmex Comfort Care has been named the 'Product of the Year' winner in the Lip Care category this year," states Jona Mancuso, Vice President of Marketing at Carma Laboratories, Inc. "It's rewarding to see positive consumer response to the new item, and that they have embraced the first natural lip care line from the Carmex brand. The recognition within such a competitive category certainly makes all of those who worked to bring this product to market very pleased."
Beginning in March the distinctive red "Voted Product of the Year" logo will be leveraged across all marketing channels, including product packaging, advertising, promotions, social media accounts, and brand website. Carmex Comfort Care™ has a MSRP of $1.99 and can be purchased at drugstores and mass retailers nationwide.
For more information, please visit www.mycarmex.com.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 38 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of over 40,000 consumers in a nationally representative survey conducted by research partner Kantar TNS, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Carmex® and Carma Laboratories, Inc.:
For over 80 years, Franklin, Wisconsin-based Carma Laboratories, Inc., has manufactured Carmex® brand lip balms. Carma Laboratories, Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex® lip balm. Today, the company continues to produce its original lip care formula in its iconic jars as well as tube and stick, and has expanded the line to include a natural formula, flavored moisture rich lip care products and Carmex® Cold Sore Treatment. The carefully crafted lip balm has been the #1 pharmacist-recommended brand for 18 years in a row2. For more information, visit www.mycarmex.com.
1 Product of the Year/TNS Data on File
2Pharmacy Times: Survey of Pharmacists' OTC Recommendations (1999-2016)
The Lane Communications Group
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SOURCE Carma Laboratories, Inc.