LOS ANGELES, Sept. 11, 2015 /PRNewswire/ -- Pretty Litter, an innovative new start-up that aims to revolutionize the cat litter industry, is pleased to announce that world-class veterinarian, Geoff DeWire, DVM, has joined as the company's Veterinarian-In-Chief. He joins Pretty Litter's Chief Executive Officer, Daniel Rotman, and Chief Feline Officer, Carly Martinetti.
Dr. DeWire earned his doctorate from the country's top ranked veterinary school, the University of California, Davis, where he won the Pfizer Clinical Achievement Award for Excellence in Veterinary Medicine. With his extensive expertise in feline illnesses and care, Dr. DeWire will assist the Pretty Litter team on product production, testing, formulation and applicability in the veterinary community.
Pretty Litter's revolutionary, low cost, light weight kitty litter changes color to detect common feline health issues. It's scoopable, dust-free, feline safe and eco-friendly. Pretty Litter allows cat owners to detect health problems early so that they can save on vet bills.
"I could not be more excited to work with the Pretty Litter team," said Dr. DeWire. "This product has the potential to make a profound difference in the lives of cats and their owners everywhere, and is an important advancement in the animal care industry."
Pretty Litter and its Chief Feline Officer Carly Martinetti are currently being spotlighted on ABC Family's new reality show, Startup U, airing on Thursday evenings at 5:00 P.M. Eastern.
To get your paws on more information about Pretty Litter, visit www.prettylittercats.com; PrettyLitterCats on Facebook and @PrettyLitter.
Editor note: Contact Erin Vadala, Warner Communications, 978-468-3076, [email protected], to arrange interviews with the Pretty Litter team.
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SOURCE Pretty Litter
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http://www.prettylittercats.com
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