NEW YORK, March 14, 2016 /PRNewswire/ -- Bazooka Candy Brands, a division of The Topps Company, Inc., announced today the launch of its newest product, Crunchkins™. The dessert-flavored treats will further elevate the company above and beyond its innovative and iconic brands such as Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop®, and Bazooka® Bubble Gum.
All new Crunchkins are dessert-flavored bite sized poppers with a creamy coating on the outside and a light, crunchy center. Every 3-ounce Crunchkins Share Pack contains a delectable mix of three dessert flavors – Birthday Cake, Fudge Brownie and Glazed Donut. This creamy and crunchy dessert flavor combination is unlike any other candy available today. The Share Packs will arrive nationally in stores in March with a suggested retail price ranging from $1.38 to $1.50 on average.
"Crunchkins are a fun change of pace for the confectionary category. It's a unique creamy, crunchy mix of dessert flavors all in one shareable bag," said Nicole Rivera, Marketing & Innovation Director, Bazooka Candy Brands. "It's a truly innovative take on some of America's favorite flavors."
New Crunchkins will first roll-out in mid-March in Walmart locations nationwide with 7-Eleven and other key retailers coming onboard in wider distribution come June 2016.
Bazooka Candy Brands has launched a national integrated marketing and promotional campaign that includes a fun, animated television spot that started airing on March 12, 2016. The spot, called "Discover the Crunchkins!", turns the eating experience of Crunchkins into an explosive space adventure inspired by the flavors and textures of the candy. Additional in-store marketing will elevate the launch of Crunchkins this spring.
About Bazooka Candy Brands
Bazooka Candy Brands is a division of The Topps Company, Inc. and produces such iconic, high-quality candy products as Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop Pop® and of course, Bazooka® Bubble Gum. For additional information, visit www.candymania.com.
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SOURCE Bazooka Candy Brands