New England Confectionery Company Hosts 2nd Annual "Color Your Own" Kids Contest for Valentine's Day
REVERE, Mass., Jan. 6, 2015 /PRNewswire/ -- The New England Confectionery Company (NECCO®) announced today that for a second year, they will be hosting a "Color Your Own" Sweethearts®contest for children in celebration of Valentine's Day. NECCO, the maker of Sweethearts Conversation Hearts, developed a stylish, black and white matte "Color Your Own" Sweethearts packaging to invoke kids' creativity. The crayon and marker-friendly candy boxes provide a canvas for kids to create a personalized gift, and the designs can be entered in the "Color Your Own" contest, that runs through March 1, 2015.
Open to children in three age groups (5-7, 8-10 and 11-12), the contest asks that young participants color the Sweethearts box, creating a one-of-a-kind design. With the help of an adult, kids upload their unique submission at www.necco.com, under the "Color Your Own" link. All submissions will be reviewed by NECCO and judged on color and creativity.
"We were impressed by the caliber of unique and creative Color Your Own contest submissions last year," said Alyssa Hills, director of marketing at NECCO. "Because the first contest was such a success, we wanted to give all Sweethearts fans another opportunity to create their own designs, and enter for the chance to win prizes – and bragging rights – with their friends and families."
There will be one grand prize winner and one runner-up for each of the three age categories. The grand prize winners will be awarded a $1,000 savings bond certificate and the opportunity to have their own personal saying appear as a Sweetheart candy for the 2016 Valentine's Day season. New 2015 sayings derived from the winners of the 2014 contest include: "Girl Power," "Pugs & Kisses" and "Luv 2 Dance." The runners-up will win a giant NECCO goodie bag worth $200 each. Winner selection will be announced two weeks after the submission period closes. More information and contest rules can be found at www.necco.com.
The modern day Sweethearts were introduced in 1902, inspired by their predecessor, the cockles, small crisp candies made of sugar and flour formed in the shape of a cockle or scallop shell. The hearts first became a wedding day favorite, bearing messages meant for the bride and groom; however, soon the entire family began to enjoy the confectionery treat. The present day Sweethearts are a top selling non-chocolate Valentine's Day candy and still feature some of the original sayings including "Kiss Me" and "Be Mine." Each year, NECCO produces approximately two billion individual Sweethearts candies.
About
The New England Confectionery Company, Inc. (www.necco.com) was founded in 1847 and is the longest running, multi-line candy company in the United States. With more than 165 years of history, the New England Confectionery Company's popular brands include: Sweethearts®, NECCO Wafers®, Mary Jane®, Clark®, Haviland®, Canada Mints®, Sky Bar®, and Mighty Malts®. Today, the New England Confectionery Company is a leader in seasonal products, particularly for Valentine's Day, and also manufactures well-loved everyday products. More than 500 confectionery items are produced at the company's state-of-the-art headquarters in Revere, MA, which has consistently received a Superior rating from the American Institute of Baking. The New England Confectionery Company also produces private label products and performs contract manufacturing for other confectionery companies.
Photo - http://photos.prnewswire.com/prnh/20150105/167094
SOURCE The New England Confectionery Company (NECCO)
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