2014

New Entrees Added To Atkins Frozen Meals Line Available at Walmart Stores Nationwide in June 2013 and Additional Retailers in July 2013

DENVER, June 11, 2013 /PRNewswire/ -- Just in time for bikini season, low-carb enthusiasts now have even more options for eating on-the-go this summer.  Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the introduction of three new entrees to its current line of indulgent, great-tasting frozen meals. Featuring whole food ingredients, such as premium meats, real rich creams, freshly picked vegetables and no added sugars or preservatives, Atkins™ has created delicious, convenient meals that help dieters stay on track.

"When we initially launched the line of Atkins Frozen Meals in January, we received an overwhelmingly positive response from consumers. Due to high demand, we've extended the line to give dieters even more savory and delicious low-carb meal options," said Scott Parker, chief marketing officer of Atkins Nutritionals, Inc. "This Frozen Meals line offers low-carb dieters a convenient and satisfying solution to help achieve and maintain their weight loss goals."

All of the savory, premium entrees are good for all phases of the Atkins Diet™.  The line contains no added sugars, are a satiating 310-390 calories, and contain seven grams of Net Carbs or less. New meals launching June 2013 include:

  • Sesame Chicken Stir-Fry
    Premium grilled white meat chicken breast, broccoli florets, green beans and red bell peppers in a sesame sauce
  • Chicken Marsala
    Premium grilled white meat chicken breast, Portobello mushrooms, green beans and red bell peppers in a Marsala wine sauce
  • Italian-Style Pasta Bake
    Custom Italian sausage and premium beef with penne pasta, classic tomato sauce and topped with Mozzarella Cheese

In addition to these three new entrees, the current menu of Atkins Frozen Meals includes a variety of options to please every taste bud from traditional comfort classics like Meatloaf with Portobello Mushroom Gravy to more premium Italian entrees such as the Chicken & Broccoli Alfredo with a real cream and Parmesan cheese sauce.  The current line includes:

  • Farmhouse-Style Sausage Scramble
  • Tex-Mex Scramble
  • Chicken & Broccoli Alfredo
  • Roast Turkey Tenders with Herb Pan Gravy
  • Beef Merlot
  • Crustless Chicken Pot Pie
  • Meatloaf with Portobello Mushroom Gravy
  • Italian Sausage Primavera
  • Chile con Carne

Backed by more than 80 independent published studies demonstrating safety and effectiveness, the Atkins Diet is a powerful weight loss program based on all food groups. Atkins Frozen Meal entrees are a deliciously different and convenient solution to help keep dieters on track to meet and maintain weight loss goals even when they do not have time to cook.  The new Atkins Frozen Meals are closely aligned with the nutrition principles of the Atkins Diet.

Current varieties are available nationwide for $4.49 (lunch/dinner), $3.99 (breakfast) with new meals rolling out in Walmart locations beginning June 2013. The new meals will also be available at additional select national retailers in July 2013.

About The Atkins Diet
Atkins, the original and leading low-carb weight loss plan, is a long-term, well balanced diet that teaches individuals to find their personal carb tolerance so they can lose weight and maintain their weight loss long term.  The Atkins Diet recommends a wide array of vegetables, low glycemic fruits, healthy fats, adequate proteins and also whole grains as one approaches their weight loss goals.  Dieters avoid foods high in refined sugars and carbohydrates. Learn more about our rich and satisfying approach by visiting atkins.com.

About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is a leader in the $2.4 billion weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The Atkins Diet focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of frozen meals, nutrition bars and shakes designed around the nutritional principles of the Atkins Diet™.  Atkins' four product lines: Advantage®, Day Break™, Endulge™ and Cuisine™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at atkins.com and in more than 30,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.

SOURCE Atkins Nutritionals, Inc.



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