New Four Loko XXX Limited Edition Flavor Debuts: Blueberry Lemonade New Variety Joins a Winning Business Formula that has Powered Phusion Projects

- First Quarter Sales Up 27%

CHICAGO, May 24, 2011 /PRNewswire/ -- Phusion Projects, LLC today announced the arrival of its latest Four Loko XXX Limited Edition flavor – Blueberry Lemonade – which will be in stores by the end of May.  This new addition to the Phusion Projects portfolio means it's time to say goodbye to Green Apple, which has been on the market since January.

Blueberry Lemonade arrives just in time to continue Four Loko's powerful business momentum into the summer. To date, the brand's sales for 2011 are running 27% higher than in the same period last year.

"It's been a great start to 2011 and we think the introduction of Blueberry Lemonade to the XXX Limited Edition line will continue helping us grow as a company," said Chris Hunter, one of the co-founders of Phusion Projects.

Four Loko's XXX Limited Edition series was created to meet consumer demand for new products by providing a new flavor every few months. In addition to announcing the new flavor, Phusion Projects also announced that Four Loko fans will help choose the next XXX Limited Edition flavor. Fans can visit the Four Loko Facebook page and play "flavorist" by choosing between four potential new flavors: Coconut, Kiwi Strawberry, Margarita and Pomegranate Blueberry. In accordance with the company's continued commitment to responsible drinking, only adults of legal drinking age are able to access the Facebook page and participate in the poll.

"The secret of Four Loko's success is no secret at all: We work hard to understand what consumers want and then give it to them," said Hunter. "The Facebook poll gives our loyal fans a chance to choose the next flavor of Four Loko they want to see on store shelves."

As with all Phusion Projects products, the Blueberry Lemonade Four Loko XXX Limited Edition is a flavored malt beverage that does not contain caffeine, guarana or taurine.  

About Phusion Projects

Phusion Projects, LLC is a Chicago-based alcoholic beverage company that sells its products – including Four Loko, Four MaXed and Earthquake – nationwide.  From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com and http://www.phusionprojects.com.

SOURCE Phusion Projects, LLC



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