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New Frigidaire® Dishwasher Eliminates Dishwasher Do-Overs - Gets Dishes Perfectly Clean The First Time

Survey Finds Millions of Americas "Wiping Clean" Dishes and Serving After Dishwasher Fails to Clean Properly

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CHARLOTTE, N.C., June 11, 2012 /PRNewswire/ -- America's dirty little secret is out! A recent study commissioned by Frigidaire®[1] found that nearly 30 million American dishwasher owners during their lifetime have wiped off a dirty dish or glass and served it at a gathering or meal after their dishwasher failed to get it clean. While less than 1 of 5 dishwasher owners would feel most comfortable serving their in-laws (4%) and children (14%) a dish that wasn't fully clean, significant others were not as safe — more than 15 million admitted to feeling most comfortable serving their spouse or significant other a dish that had to be 'wiped' clean.[2]  But with the introduction of the new Frigidaire Gallery® Dishwasher, friends and family no longer have to worry about being victim to a dirty dish in disguise. Its OrbitClean™ Wash Arm technology provides four times better water coverage ensuring dishes are fully cleaned the first time.

With more 78 percent of dishwasher owners admitting to performing dishwasher do-overs – including re-running the dishwasher because the dishes weren't clean (22%) or because the detergent wasn't dispensed properly (19%) or re-cleaning and re-drying dishes (48%) the new dishwasher is a welcome addition to America's kitchens. Frigidaire® has created a unique soap, soak and rinse system that features the exclusive OrbitClean™ Wash Arm, which improves cleaning performance by delivering four times more water and detergent throughout the tub. Instead of just dispensing water in a circular pattern, the OrbitClean™ Wash arm rotates in the tub. This motion distributes water to the toughest spots on dishes to achieve a more thorough clean and rinse.

It also delivers the best drying performance[3] with the SaharaDry™ Cycle, which gives a straight to cabinet dry, another great time-saving benefit. And, with its quiet performance, families can enjoy their time together without interruptions from their dishwasher.

"Washing dishes should be the dishwasher's job, not our consumers'," says John Weinstock, Vice President Marketing. "With features like the OrbitClean™ Wash Arm and the SaharaDry™ Cycle, there's no need to re-wash, re-dry, or re-run the dishwasher."

To celebrate the launch of the new Frigidaire Gallery® Dishwasher, which "gets it right the first time," Frigidaire® is inviting consumers to visit facebook.com/Frigidaire to submit a moment that they wished they got right the first time around. Whether it's a bad first date or a vacation gone wrong, Frigidaire® will help cover the costs for one lucky visitor to carry out the ultimate do-over.[4] And, for each do-over submitted, Frigidaire® will donate $1 to Save the Children.[5]

The Energy Star® qualified dishwasher is part of a unique collection of Frigidaire® products Built with American Pride – designed, assembled, and engineered in the U.S.A.  Receive a special introductory offer of an additional one year extended service agreement for all dishwashers with OrbitClean™ technology purchased from May through June, 2012.[6]  The offer includes FGHD2465N, FPHD2485N, and FGBD2445N with BladeSpray™. The Frigidaire Gallery® Dishwasher (Model #FGHD2465N) retails for $549 to $649 and will be available in Spring 2012 in stainless steel, white and black.  Please visit www.frigidaire.com for more information.

About Frigidaire
Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features.  The entire Frigidaire® appliance collection is available nationwide through select independent appliance dealers and at Best Buy, Lowe's and Sears.  To learn more visit www.frigidaire.com.

About Save the Children
Save the Children works to break the cycle of poverty and improve the lives of children by ensuring they have the resources they need – access to a quality education, healthy foods and opportunities to grow and develop in a nurturing environment. When disasters strike, like hurricanes and wildfires, Save the Children is among the first on the ground, ensuring the needs of children are being met.

Save the Children's early childhood education, literacy, physical activity and nutrition, and emergency response programs reached more than 147,000 children and families in the United States last year alone. For more information, visit www.savethechildren.org/usa.

About the survey
This survey was conducted online within the United States by Harris Interactive on behalf of Frigidaire from April 12-16, 2012 among 2,215 U.S. adult adults ages 18 and older, among whom 1,592 own and use a dishwasher. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact jevora@webershandwick.com.

[1] This survey was conducted online within the United States by Harris Interactive on behalf of Frigidaire from April 12-16, 2012 among 2,215 U.S. adult adults ages 18 and older, among whom 1,592 own and use a dishwasher.

[2] Calculations based on U.S. Census Bureau's 2010 Census, which estimates there are 234.6 million adults ages 18+ residing in the United States: 234.6M x 0.70 = 164M; of these 18% have wiped off a glass/dish and served it at a gathering = 30M

[3] Based on industry standard dryability testing using Effortless Dry

[4] NO PURCHASE OR DONATION NECESSARY TO ENTER OR WIN.  Sweepstakes ends 7/4/2012.   Full rules available at Frigidaire.com.  

[5] Frigidaire will donate $1.00 to Save the Children for each Submission uploaded during the Submission Phase (5/14/2012 – 6/10/2012) and for each vote cast during the Voting Phase (6/13/2012 – 7/1/2012) with a minimum $35,000 and a maximum of $40,000, as part of our $500,000 commitment to Save the Children's U.S. Programs.  

[6] Warranty includes, labor, parts and /or replacement products. 

 

Liz Todrin
+1-212-445-8383
etodrin@webershandwick.com

SOURCE Frigidaire



RELATED LINKS
http://www.frigidaire.com

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