Additional Gartner research quoted in the newsletter also includes the firm's perspective on the PRM market from its Gartner's Predicts 2016: CRM Sales report.1 A key finding was that, "Channel organizations will focus on improving partner channel revenue performance through implementing commercially available partner relationship management (PRM) applications," and also recommended, "Include commercially available PRM applications in your channel sales strategy as a sustainable source of competitive differentiation."
"Corporations who are struggling to scale their channel programs on spreadsheets without the use of automation and create contemporary partner experiences without a world-class partner portal are falling behind their competitors who are," adds Taylor. "We're excited to release this PRM overview and further help educate the market on how today's advanced PRM solutions provide companies with the visibility and the partner engagement they need to change the game for their channel operations and ensure they are the vendor of choice against the competition."
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1 Gartner, Predicts 2016: CRM Sales, 16 November 2015, FOUNDATIONAL 24 August 2016
Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry's only turnkey solution that can deploy a world-class Partner Portal in as few as 30 days, using the company's highly engineered, three-step Velocity™ onboarding process. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.
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