AKRON, Ohio, May 3, 2012 /PRNewswire/ -- Knotice, a provider of direct digital marketing software and services, today announced that Forrester Research Inc. has released an independent, non-commissioned report on the improved marketing ROI of Knotice customer, Oreck, a vacuum and cleaning equipment manufacturer. The case study details how "working with partner Knotice, Oreck created a unified view of the customer to effectively target and deliver brand messages with improved relevance to each unique customer across multiple channels."
In order to create a unified view of its customers across digital channels to better engage its customers and improve conversion rates, Oreck abandoned a channel-focused approach. A key component to this process was the use of Knotice's Universal Profile Management System, which allowed Oreck to create a robust warehouse of customer-centric profile data for use to inform more relevant messaging.
In the report, entitled "Case Study: Oreck Improves Media Spend ROI By Taking A Unified View Of The Customer," analyst Ari Osur found that since shifting to a customer-focused approach, Oreck.com generated 10 times more revenue. The report also details how Knotice's marketing platform allowed Oreck to "unify data and connect the digital dots." After partnering with Knotice to create a "robust warehouse of profile-centric consumer data," the company was able leverage that information to improve customer experiences, shorter lead-to-close cycles, and decreased abandoned shopping carts. According to the report, "monthly ROI was as high as 184% compared to the baseline."
This latest case study is a continuation of coverage from Forrester Research on the topic that began with the report "The New Messaging Mandate" (January 2012).
"Marketers understand the importance of creating a unified view of the customer, but most still struggle with how to unite their separate messaging systems to create it," said Brian Deagan, Knotice co-founder and CEO. "In our opinion, the Oreck case study demonstrates how Knotice makes it easy for marketers to tear down the silos and take a unified approach, one that focuses on the consumer. By housing all that critical data in one easily accessible system, marketers can turn insights into action faster."
To access the complete report, "Case Study: Oreck Improves Media Spend ROI By Taking A Unified View Of The Customer," follow this link.
Knotice (pronounced "notice") is an on-demand software and marketing services company headquartered in Akron, Ohio, with offices in Seattle. Our advanced solutions help marketers maximize the return on direct digital marketing -- digital communications that are addressable to a specific individual via email, mobile and web channels. With our company's software proprietary platform, Concentri®, we pioneered the uniting the data and delivery of today's primary direct digital channels into a single, powerful system. In addition to technology, Knotice provides a comprehensive offering of marketing services spanning strategy and planning, creative services, custom development and advanced analytics and business intelligence. For more information, visit: www.knotice.com.