The analytic world is evolving. "The rise of unified measurement is one expression of an even larger trend: the rise of data-driven and contextual marketing," notes the Forrester report. However, "Marketing mix models aren't fast or detailed enough" and "Digital attribution lacks a holistic media view." Therefore, in its customer survey for the Wave evaluation, Forrester "found strong momentum behind the adoption of [Unified Marketing Impact Analysis] UMIA."
"I think the message to marketers from Forrester's Wave report is that it is time to evolve. Old analytic approaches no longer do enough to keep marketers competitive," says Rex Briggs, Founder and CEO of Marketing Evolution.
According to Laura Gross, Warner Bros Home Entertainment VP of Media and Research, "In contrast to mix modeling and attribution modeling, which we've tried, Marketing Evolution is far more actionable."
Marketing Evolution announced a free executive briefing and demonstration program. It's easy to see why Marketing Evolution is faster to implement, easier to use and gives more detailed optimizations. Marketing Evolution will travel to marketer's office, deliver case studies, and present a live demonstration of the technology that is customized to match the marketers business. "Every marketer wants to be data driven. We will show how they can step up their game and increase profits. Marketers need to see what is possible, live, in-person. We want to help marketers see that being data driven can be easy, and maybe even fun," noted Briggs.
Forrester's designation as a "Leader" adds to the independent awards and recognition Marketing Evolution has received this year. Others include:
- Big Data Gold Medal from the Advertising Research Foundation's David Ogilvy Award
- Mobile Marketing Association's (MMA) long-standing and renewed partnership via SMoX industry ROI studies
- CEB, which has recognized the best practices of several of Marketing Evolution's clients, recently announced a new round of Marketing Evolution case studies to be presented to its members.
For further information about the Forrester Report and Marketing Evolution, visit https://www.marketingevolution.com/wave.
Marketing Evolution is an independent SaaS Platform for measuring and optimizing the entire marketing mix. Marketing Evolution is for marketers that want immediately actionable visibility into what is working and how to improve it across every touchpoint. Marketing Evolution helps marketers increase sales and profits with its person-level ROI optimization platform. Visit www.marketingevolution.com and follow on twitter: @MktgEvolution
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SOURCE Marketing Evolution