New Information Management Book Shows Senior Business Executives How to Use Technology as a Competitive Edge
PORTLAND, Ore., Feb. 1, 2016 /PRNewswire/ -- A new production and operations book called "The Edge" helps business executives who are baffled by the complexity, costs and challenges in implementing computers and technology.
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"Their fears are not unfounded," said Manoj Garg, a CIO consulting expert and co-author of a new decision-making and problem solving fictional novel called "The Edge."
"C-level executives and key managers keenly understand that technology is a tool for business success, and is continually evolving. But technology can also be a mystery to many executives," said Garg, the Founder and Managing Partner of Virtual Information Executives, a consulting firm that specializes in helping clients achieve breakthrough business results through IT leadership.
"The Edge" is a business novel that educates senior business leaders how to get an edge in running their companies through the strategic use of Information Technology.
"With the right application, technology can increase the speed and competitiveness of business dramatically while gaining more value for the dollars spent on IT," said co-author Mike Scheuerman, a CIO consulting expert, who has 35 years of senior executive leadership skills and technical expertise in multiple industries including financial services, health care, high tech manufacturing and higher education.
About the Book
Using a highly readable fiction formula, the book follows the trials and tribulations of a small business owner as he seeks to grow his business. "The Edge" challenges the status quo, encouraging a closer involvement and communication within a company while maximizing the effectiveness of technology investments.
"It is a swift, enjoyable read that can be easily shared with others to become a rallying tool that helps executives lead in new ways while building scalable, nimble and profitable enterprises," the authors said.
"The Edge" (ASIN: B01ATX9XA) is available on Amazon Kindle for $9.99 and contains 202 pages.
"The Edge" will:
- Show how small and mid-size firms struggle with lack of needed information to make decisions at the tactical and strategic level
- Guide executives and managers on how to make the right IT investments at the right time
The book will help executives answer such questions as:
- How can IT bring competitive advantage to our company?
- How can IT help drive improved performance of the critical departments in our organization?
- How can IT increase productivity and reduce our need to hire more people?
- How can we navigate through all these expensive IT products and service?
- Are we capable of selecting–much less implementing–a key software package that's vital to our future business success?
"The Edge" gives executives the knowledge and tools to guide their company as it transitions from a mid-level to a high-level competitor in the marketplace.
Praise for "The Edge"
"I believe it is absolute genius. The idea of using a well-written novel (with interesting plots and sub plots and well-rounded characters) is ground-breaking. I found myself caring about the characters and wondering what would happen just as I would in a great novel. It is a first-class business book with flair."
-- Kimball Fisher, consultant to Fortune 100 companies
"The Edge isn't your normal dry, business book. It clearly demonstrates the role technology plays in modern companies."
-- John Lauseng, Partner, AKT
"The Edge has a mix of people, business and technology issues but all at a non-technical, understandable level."
-- Fred Pond, CIO, Columbia Sportswear Company
About the Authors
Authors Manoj Garg and Mike Scheuerman are part of a team of CIO consultants at Virtual Information Executives. They have worked together on numerous projects and helped firms in various industries in understanding how IT can solve business problems that inevitably arise as companies grow, and how to harness technology's power intelligently.
Manoj Garg
Manoj Garg is the Founder and Managing Partner of Virtual Information Executives (VIE). Manoj brings over 30 years of senior executive leadership skills and technology management experience with domestic and international operations to VIE's clients. Manoj's Information Technology (IT) experience covers a broad array of skills, including Large Scale Technology Infrastructure Management, Outsourcing Management, Information Security Management, Program Management and Enterprise Resource Planning.
Mike Scheuerman
Mike Scheuerman is a CIO Consultant for VIE. Mike's experience covers a comprehensive array of skills, including Strategic Planning, Outsourcing Management, Customer Relationship Management, Supply Chain Management, and Business Intelligence. He is noted for creating strategic business and technology plans that drive significant growth while also focusing on cost containment.
Contact
Mike Scheuerman
503-913-5254
Email
Manoj Garg
503-348-2510
Email
SOURCE Manoj Garg and Mike Scheuerman
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