ST. LOUIS, April 13 /PRNewswire/ -- A newly introduced Contact Lens Care Kit is now available at Target stores nationwide for $11.99.  The Care Kit includes LensAlert®, the first ever (patented) contact lens and case reminder timer, 3 colorful contact lens cases, and easy to understand lens care tips.

"The greatest damn lens care invention in the last 20 years"

80% of all contact lens complications are traced back to poor patient compliance.  Most contact lens wearers don't follow basic lens care rules like throwing lens cases away monthly - a frightening reality when the end result can cause blindness.  LensAlert® solves the two most common compliance problems - late lens and case replacement. Two digital displays show the lens and case schedule.  Simply press to set.  Every 24 hours, LensAlert® automatically counts down one day.  When the display flashes 0, it's time for a change.  It's "the greatest damn lens care invention in the last 20 years," said a former chair of the American Optometric Association.

A great American success story

LensAlert® was invented by a contact lens patient after his eye doctor warned him of the dangers of late lens and case replacement.  Since its introduction at the Contact Lens Society of America convention in 2007, LensAlert® has been on a fast climb.  Eye care professionals in 24 countries offer LensAlert® to their patients, and the timer is catching the eye of national retailers.  LensAlert® is now available at all Target stores.  From a simple idea to a successful retail product - this is a true American success story. 

Perfect for Kids

Children and teens are the fastest growing group of contact lens wearers.  Wearing contact lenses requires responsibility and commitment.  LensAlert® takes away the worry for eye care professionals and parents.  LensAlert® is the perfect tool to help children be more responsible with their contact lens care routine..  Kids think LensAlert® is cool.  Moms and doctors love it.  

LensAlert® Story Ideas

• Perfect for your Health section - simple solution to a major health problem
• Perfect for your Business section - a great American success story
• Perfect for your New Product or Favorites section - great-looking gadget that solves a common problem

For more information, visit www.lensalert.com.

The LensAlert Contact Lens Care Kit is distributed by The WatchDog Group LC.

SOURCE WatchDog Group LC

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http://www.lensalert.com