New Jelfin(TM) Mouse Makes Big Splash at 2010 CES Show, Lauded as 'Gelarific,' 'Fashion Mouse,' 'Must-Have Item,' by Consumer Electronics Experts! Trend-setting, Ball-Shaped Computer Mouse Boasts Luxe, Gel Cover For Amazing Feel and Superior Ergonomics

LAS VEGAS, Jan. 14 /PRNewswire/ -- The new Jelfin™ Computer Mouse -- boasting a unique ball shape, blanketed in a luxuriously soft gel cover -- earned affection and accolades at the International Consumer Electronics Trade Show (Consumer Electronics Association) last week.  The dramatically different computer mouse, which comes in five vibrant accent colors, debuted at the show in Las Vegas to overwhelming enthusiasm from the consumer electronics community.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20091210/LA24327)

"We were truly touched by the enthusiastic response of the visitors to our booth!  We were swarmed with fans – sometimes as many as three or four rows deep, trying to get a look and feel of the new Jelfin Mouse.  Most exciting was the energy and passion expressed about our new product.  Consumer electronics experts called it 'the must have item for 2010,' 'the Fashion Mouse,' 'Gelarific,' 'the hottest thing at the show,' and 'hygienic.'  We are committed to building on this momentum and project an exciting year for Jelfin!" said Nick Pajic, Jelfin president and CEO.

High-tech, "high-touch" and with high marks for innovation, Jelfin – an emerging name in smartly designed, inventive computer accessories with distinctive design aesthetics, introduced the Jelfin Mouse to the marketplace last month.  The cleverly designed, spherical mouse is ensconced in a soft, translucent gel covering that hugs the entire surface area and sets a new standard for comfort.  Users cup their fingers naturally around the ball rather than extending them outward for a more natural, ergonomic feel.  The Jelfin Mouse retails for $34.95.

Cool Chic Shape, Unparalleled Comfort

Jelfin's intelligent new design fits perfectly the curvature of your hand, providing a more natural and comfortable feel than a traditionally shaped mouse, and puts less tension on the wrist and forearm.  One part cushiony stress-relief ball, two parts cool computer mouse, Jelfin is undeniably soft and tactilely enticing to the touch.  Plus, with its chic shape and squishy cover, it's just fun to use!  Jelfin boasts five accent colors: cobalt blue, crimson red, cadmium yellow, electric green and hot pink.

Sleek Storage Can

Jelfin really delivers with a hard-surfaced, sleekly designed travel can, free with every purchase, for transporting and storing the ball-shaped mouse.  Funky yet functional, the can is ideal for laptop users and compact enough to fit easily into a laptop case.

High Quality, Precise Performance

The consumer electronics community gave Jelfin accolades for its performance and features, and high grades for comfort.  Jelfin's enticing, squishy cover appeals to adults and teens; its bright colors and sporty shape make it fun and easy-to-grip for little ones just starting off.  Germ-conscious users delight in Jelfin's removable cover which can be replaced with a fresh one in vibrant new colors – available for purchase soon.  PC or Mac compatible and with 1,000 dpi, the Jelfin mouse allows for precise and smooth scrolling.

"With as much time as we spend on the computer, we all deserve a better – and more comfortable – experience," added Pajic.  "Jelfin is dedicated to bringing the world the most comfortable mouse possible... and making it fun.  Why should your hands settle for anything less?"

To Purchase Jelfin Mouse

The Jelfin Mouse can be purchased at www.jelfin.com or www.Amazon.com.  $34.95 includes the Jelfin gel-covered mouse, travel can, and free shipping.  Comparable in quality to

high-priced, designer mouse selections, Jelfin's affordable retail price appeals to students and professionals alike.  Watch for major retailers nationwide to stock the Jelfin Mouse and additional Jelfin products soon.

About Jelfin

With headquarters in Phoenix and Las Vegas, Jelfin is a dynamic boutique firm committed to bringing us the world's finest technological innovations in computer accessories.  Dedicated to fresh, forward-thinking and problem-solving products, Jelfin artfully blends distinctive designs with strong functionality for a better computing experience, whether for work or play.  Jelfin President and CEO Nick Pajic, an established entrepreneur, previously founded SkyMedia, a media company that pioneered specialty in-flight advertising for the US airline industry.  In 2008, Pajic sold his interest in SkyMedia to a major multi-billion dollar private equity firm in New York.  For more information, visit www.jelfin.com.

For more information on the Jelfin Mouse, contact Michael Matthews at michael.matthews@jelfin.com or 602.553.2222.

SOURCE Jelfin



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