New Kahlua® Gift Packs Feature White Coffee

LONG ISLAND CITY, N.Y., March 24, 2011 /PRNewswire-USNewswire/ -- Kahlua® -- the world's number one selling coffee liqueur, and White Coffee Corporation -- its exclusive roaster, have created two new Kahlua® Coffee and Chocolate Gift Sets. The new Kahlua gift packs feature a combination of White Coffee's renowned Kahlua® liqueur flavored coffees, accompanied by delicious Kahlua® flavored chocolate.

White Coffee's long reputation for specialty coffee and its leading food service in the fine hotel marketplace are very complimentary to Kahlua's famous coffee and cane spirit brand. More than two million cases of Kahlua are sold in more than 150 countries to customers who enjoy its sweet espresso taste in cocktails or on the rocks.

The companies share more than a rich heritage and an identification with gourmet coffees. Kahlua was first crafted in Mexico in 1936. White Coffee began importing and roasting their finest beans in 1939. In the 1960s, Kahlua became noted for its all-female management team – the "Kahlua Ladies." White Coffee is a women-owned business (WBE) headed by Carole White.

"The gift packs have been warmly received by both prospective and existing customers," says Carole White, President of White Coffee. "We anticipate strong sales of these items for the spring season."

The first gift set features a 12 oz. bag of Kahlua flavored coffee along with a 3.5 oz Kahlua coffee liqueur flavored ganache-filled chocolate bar. The second gift pack features two 1.5 oz. packages of Kahlua coffee together with a 1 oz. package of Kahlua liqueur flavored infused chocolates.

Kahlua gift sets have been sold in such national retailers as Sam's Club, Target, T.J. Maxx, HomeGoods, Marshalls, Ross, Albertsons and Kroger. Regional chains Hannaford, Harris Teeter, Kings, and Fairway Market have also successfully carried Kahlua products. The Kahlua® Coffee and Chocolate Gift Sets, timed for Easter and Passover, will be offered at similar outlets at a retail price of $9.99 and $6.99, respectively. Both products are non-alcoholic.  

White Coffee is the exclusive roaster for regular roasted and ground Kahlua, and offers these products in 12 oz., 1.5 oz. and 2.5 lbs. sizes. White Coffee introduced the line of Kahlua® gourmet coffees in 2009 featuring Original, French Vanilla, Mocha and Hazelnut varieties.

Kahlua is made from 100 percent Arabica coffee beans shade grown in the foothills of Mexico.  The coffee is blended with imported rums and vanilla to create the exotic taste that is uniquely Kahlua.  Kahlua is operated and marketed globally by Malibu-Kahlua International, a unit of Pernod Ricard.  In the United States, Kahlua is imported and marketed by Pernod Ricard USA, alongside leading brands including Malibu®, Jameson® and Seagram®.

White Coffee Corporation is based in Long Island City, NY and is a third-generation family-owned coffee importing and roasting business in operation since 1939. White Coffee is proud to feature products that are certified "organic" by Quality Insurance International and "fair trade" by Fair Trade USA. White Coffee products are available online at www.whitecoffee.com or call 800-221-0140 for more information.

CONTACT:

Mary Beth Kramer


Kramer Consulting


(215) 431-3946



SOURCE White Coffee Corporation



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