New KitchenAid® Refrigerator Features Unique Platinum Interior

BENTON HARBOR, Mich., July  10, 2013 /PRNewswire/ -- KitchenAid is introducing a new French Door refrigerator that not only maximizes food preservation and freshness, but flatters the refrigerator's contents by providing a sophisticated, platinum interior backdrop as an alternative to the traditional stark white finish.

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"The platinum finish not only complements the metallic accents found throughout the interior, it also creates a unique look that many will find more attractive, more elegant and easier on the eyes," said Beth Robinson, senior manager of brand experience for KitchenAid. "It's an unexpected design touch that no other model offers."

Featuring the Preserva® Food Care System, this latest model was engineered to control the storage life of refrigerated and frozen foods by addressing three key issues that are essential for food preservation:  humidity, ethylene and odors. Sequential dual evaporators provide independent cooling to help prevent refrigerator air from mixing with freezer air. This allows for the higher humidity needed to maintain fresh ingredients in the refrigerator, while keeping humidity out of the freezer compartment to minimize freezer burn. Separate evaporators also help to prevent any strong refrigerator odors caused by foods like onions or fish from seeping into the freezer.  

A FreshFlow Produce Preserver with an ethylene-absorption cartridge extends the freshness of produce by up to 25%* and auto humidity-controlled crisper drawers adjust for humidity based on the types of food being stored. To reduce common food odors, a FreshFlow™ Air Filter uses activated carbon that is 15 times more powerful than baking soda. The Temperature-Controlled Pantry Drawer offers additional flexibility with four settings that allow for different foods to be stored at the optimal temperatures, including: Fresh Meat (32 degrees F), Party (36 degrees F), Deli (39 degrees F) and Wine (41 degrees F). The drawer can also be customized between 32 degrees F – 41 degrees F to accommodate a range of foods. 

"Modern cooks have a wide variety of ingredients and an array of artisan foods at their disposal," notes Robinson. "Whether it's local market produce or a favorite gelato flavor, this refrigerator will keep foods at their freshest."    

Additional premium features found on the French door models include ClearVue™ LED Theater Lighting in both the refrigerator and freezer that gradually ramp up to provide a sharp view with fewer shadows.  

Die-cast aluminum and stainless steel accents on shelves, storage bins and crispers complement the platinum interior and a flush water and ice dispenser offers convenient access to filtered water and ice.  Three of the six adjustable door bins feature a removable insert that is dishwasher safe and easily transportable to the counter or table when preparing or serving food.  

In the freezer, a three-tier drawer system provides easy access and organization for frozen foods with a SatinGlide® Max System for smooth movement, even when shelves are fully loaded. An In-Door Pizza Storage feature at the front of the freezer easily accommodates packaged foods, while an adjustable bin located at the bottom of the freezer, ideal for storing frozen treats like ice cream, can be moved left or right depending on storage space needs. A Whisper Quiet® Compressor System keeps operating sound levels at a minimum.     

An ice and water dispenser within the door features responsive, light-touch controls, with a measured fill that dispenses a select amount of water in ounces, cups or liters. Additional controls on the exterior include Temperature, Max Ice, Max Cool and Sabbath Mode. The Max Cool setting offers the option of dropping the refrigerator and freezer temperatures to their lowest settings during high-use times when the doors are being opened frequently. The Max Ice option speeds ice production over a 24-hour period.  The AquaSense™ In-Door-Ice® System, thoughtfully located in the refrigerator door, provides more usable storage space with a bin that can be easily removed for serving.  

All Preserva® Refrigerators are ENERGY STAR® qualified, and this model exceeds minimum Federal Energy Standards by 25%.

The new KitchenAid® freestanding French door standard-depth model with the platinum interior is available in monochromatic stainless steel at a suggested retail price of $3,399.    

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks.  Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars.  Cook for the Cure®, the brand's partnership with Susan G. Komen for the Cure®, is now in its twelfth year and has raised over $9 million to help find a cure for breast cancer.  To learn why chefs choose KitchenAid for their homes more than any other brand*, visit www.KitchenAid.com or join us at http://facebook.com/KitchenAid and http://twitter.com/KitchenAidUSA.

* Based on a 2012 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.

SOURCE KitchenAid



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