New LivingSocial Advertising Campaign Goes from the Grid Iron to the Red Carpet
LivingSocial Marketing Campaign Kicks Off with a Pre-Game Spot on Sunday
WASHINGTON, Feb. 4, 2011 /PRNewswire/ -- LivingSocial, the online source for people to find handpicked experiences at a great value, will debut their first 30-second TV spot ever kicking off a national campaign at the Big Game. The company's spot is slated to air during the last commercial pod at about 6:15 p.m. before kick-off on Sunday.
"The Big Game is as much about the commercials as it is about football, that makes it the perfect place to launch our TV campaign," said Camille Watson, Vice President of Marketing for LivingSocial. "However, we're not betting the bulk of our marketing budget on one placement. Consumers will see our true debut at the Academy Awards later this month."
The pre-game spot on Sunday follows the story of how one man's life is changed as a result of his 'deal addiction' with LivingSocial.
"Trial is our goal," Watson continued. "Because we know that when consumers sign up for LivingSocial and see how easy it is, they fall in love with the value we provide for great local experiences."
Creative for the campaign is being managed and executed by The Martin Agency, which was named LivingSocial's agency of record in November 2010.
LivingSocial adds surprise to every calendar with handpicked daily deals you can share with friends. Members enjoy at least 50% off on the coolest, local experiences. Local business owners get an easy and cost effective marketing tool to attract new, loyal customers. In 2010, one of the fastest growing companies in the space expanded with LivingSocial Escapes offering a "vacation in a box" for easy weekend trips at great value. Based in Washington, DC, the international brand and has saved its nearly 20 million subscribers more than $230 million in more than 174 markets worldwide.
About The Martin Agency:
The fastest growing major agency in America according to Ad Age, Martin offers unified advertising, strategic planning, media, direct response, interactive, data analytics, design and content creation. Clients include the American Cancer Society, BFGoodrich, Discover Financial, ESPN3.com, Expedia, GEICO, Hanes, Microsoft, Morgan Stanley, PING, Pizza Hut, Sun Life Financial, Tylenol and Walmart. www.martinagency.com
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