New look Huggies® Pull-Ups®

Jun 14, 2013, 15:35 ET from Huggies Pull-Ups

LONDON, June 14, 2013 /PRNewswire/ --

Kimberly-Clark, manufacturer of Huggies® Pull-Ups® potty training pants, has introduced new look packaging across the Pull-Ups® range.

The distinctive new packaging design, which is being rolled out across stores in the UK this summer, features a more prominent Huggies® Pull-Ups® logo on both boy and girl variants, with a clear description of the products' key features to help attract parents to the award winning potty training pants and to help them to understand the benefits of a potty training pant.

Huggies® Pull-Ups® Brand Manager, Sarah Gamble says: 'The new look Pull-Ups® potty training pant design helps them to stand out on the shelf and provides a fresh, modern look whilst also educating parents on the product features and benefits.'

On the back of the pack a pair of Pull-Ups® potty training pants are displayed with pointers highlighting the core benefit of the training pants. This includes information about their unique wetness indicator and the easy up and down design, helping to make potty training fun and easy for both child and their parent.

The new look packs retain their distinctive Disney® colours and designs. The girl's packs feature pretty pink colours and Minnie Mouse® on the front with both Minnie and Disney Princess designs on the product, while the boy's packs are bold blue and host popular Disney® Cars characters. Pull-Ups® Night-Time® versions have also had an overhaul with a new distinctive purple colour being use to help distinguish between Pull-Ups day and night-time variants.

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