WASHINGTON, March 10, 2017 /PRNewswire-USNewswire/ -- Kids in New Mexico will unite against tobacco use on March 15 as they join thousands of young people nationwide to mark Kick Butts Day. More than 1,000 events are planned across the United States and around the world for this annual day of youth activism, sponsored by the Campaign for Tobacco-Free Kids. (See below for a list of local events.)
On Kick Butts Day, kids encourage their peers to be tobacco-free, reject tobacco companies' devious marketing and urge elected officials to help make the next generation tobacco-free.
This year, Kick Butts Day is focusing attention on how tobacco companies are enticing kids with a growing market of sweet-flavored products such as electronic cigarettes and cigars, threatening to addict a new generation. These products have proved popular with kids. From 2011 to 2015, e-cigarette use among high school students jumped from 1.5 percent to 16 percent nationwide, and more kids now use e-cigarettes than regular cigarettes. In addition, more high school boys now smoke cigars than cigarettes. E-cigarettes and cigars are sold in a wide assortment of candy and fruit flavors, such as gummy bear, cotton candy and fruit punch.
Tobacco companies also continue to spend huge sums to market cigarettes and smokeless tobacco, much of it reaching kids. Nationwide, tobacco companies spend $9.1 billion a year – one million dollars every hour – on marketing. In New Mexico, tobacco companies spend $34.8 million annually on marketing efforts.
"On Kick Butts Day, kids stand up to the tobacco industry, and our nation's leaders must stand with them," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "We've made great strides in reducing youth smoking, but candy-flavored products like e-cigarettes and cigars threaten this progress. We need strong FDA regulation to protect kids from these sweet-flavored products. And elected officials at all levels should support proven strategies that prevent youth tobacco use, including higher tobacco taxes, strong smoke-free laws, funding prevention programs and raising the tobacco age to 21."
In New Mexico, tobacco use claims 2,600 lives and costs $844 million in health care bills each year. Currently, 11.4 percent of New Mexico's high school students smoke.
On Kick Butts Day, kids join in creative events that range from classroom activities about the harmful ingredients in cigarettes to rallies at state capitols.
In New Mexico, activities include:
Art and robotic students from Los Alamos High School in Los Alamos will work together to create tobacco-related items for the robotics team to destroy. They will host information displays, a tobacco-free pledge wall, and offer cessation resources in combination with the presentation. Time: 11 AM. Location: 1300 Diamond Drive, Los Alamos. Contact: Bernadette Lauritzen (505) 663-3252.
Evolvement New Mexico will hold a Zumba night to promote smoking cessation and tobacco-free schools, open to the community of Farmington. They will present on the 24/7 campaign for a tobacco-free school policy and there will be an "I AM NOT A REPLACEMENT" photo booth and "In My Lifetime" encouragement banner for participants to write their hopes, dreams, and bucket list items. Time: 6 PM. Location: Navajo Preparatory School - Eagle's Nest, 1220 W. Apache Street, Farmington. Contact: Donna Fernandez (505) 326-6571 ext. 311.
All events are on March 15 unless otherwise indicated. For a full list of Kick Butts Day activities in New Mexico, visit www.kickbuttsday.org/map. Additional information about tobacco, including state-by-state statistics, can be found at www.tobaccofreekids.org.
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SOURCE Campaign for Tobacco-Free Kids