New MMA Smartgraphics Series Illustrates How The Mobile Channel Is Revolutionizing Marketing And The Consumer Experience
One in Four Admits Addiction to Their Phone, but Only 6 Percent Take It to the Extreme of Texting During Sex
NEW YORK, May 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA) today launched SmartGraphics, an infographic series that provides fresh insights into how mobile services are changing the ways that consumers live and interact with their world and the ways that marketers are connecting with their customers.
The first SmartGraphic identifies nine surprising examples of how mobile has become the most personal and pervasive media in history. For example, nearly one in five Americans communicates more with their loved ones via text message than face-to-face. More than half take calls while in the bathroom.
The debut SmartGraphic is available now at www.mmaglobal.com/smartgraphic/whos-turning-you-on. Bookmark www.mmaglobal.com to get future SmartGraphics, which will explore more consumer habits, the growth of the mobile channel and mobile marketing's reach and effectiveness.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.
FOR MORE INFORMATION:
Valerie Christopherson / Evan Tamura
Global Results Comms (GRC)
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SOURCE Mobile Marketing Association
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