SAN DIEGO, May 19, 2016 /PRNewswire/ -- Blue Star Families (BSF), an organization that provides free resources, services, and opportunities to more than 1.5 million military family members, hopes to connect with more military families by reaching them on their mobile device. Working with Verve, the leader in location-powered mobile marketing, BSF launched a mobile app to drive member sign up, promote events and encourage sharing among the military community.
With mobile devices overtaking broadband usage, coupled with the benefit of location-based targeting, BSF is now able to connect more organically to support its audience base.
"It is incredibly rewarding to build a platform for military families. With our home base in San Diego, many local Verve employees are veterans or have close ties to the military," said Nada Stirratt, Verve's chief executive officer. "The new app extends the great work that Blue Star Families is doing. It is not only a way to connect with families on the move, but to gain a deeper understanding of the resources families need as they navigate the challenges of military life. Verve is proud to offer our mobile expertise and technology to better serve them."
"Frequent moves, deployments, and transitions are part of our members' everyday. No matter where they are, we want them to be able to connect with us and know we are here to help. The mobile app will make it easier for families to tap into the services they need and deserve," said Kathy Roth-Douquet, BSF's chief executive officer and a Marine Corps wife. "Additionally, as a chapter-based organization, it is important to have a platform people can access from anywhere in the country. Joining more military families together, more often, will grow the ways they can support each other."
Over time, Verve will continue to add new features to BSF's mobile app. Future functionality will not only allow families to share photos and stories on the platform, but will also leverage Verve's high-quality location data to deliver tailored, unique messages. Families will be able to more easily access discounts and free offers based on their locations and points of interests, such as special museum passes, theatre days, or retail partnerships. While BSF currently has a website and hosts live events, they did not previously have a mobile property.
ABOUT BLUE STAR FAMILIES
Blue Star Families is a national, nonprofit network of military spouses, children, parents and friends, as well as service members, veterans and civilians, dedicated to supporting, connecting and empowering military families. With our partners, Blue Star Families leverages data-driven insights to curate resources for military families, including career development tools, local community events for families, and caregiver support. Since its inception in 2009, Blue Star Families has engaged tens of thousands of volunteers and serves more than 1.5 million military family members. Blue Star Families also works directly with the Department of Defense and senior members of local, State and Federal government to bring the most important military family issues to light. With Blue Star Families, military families can find answers to their challenges anywhere they are. Visit bluestarfam.org for more information.
Verve is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company's proprietary location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling advertising experiences.
Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com.
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