New Num Noms Are Scent-Sationally Collectible

Scented, Food Themed Num Noms Are Now Available Exclusively At Toys"R"Us Stores

Dec 01, 2015, 08:05 ET from MGA Entertainment

VAN NUYS, Calif., Dec. 1, 2015 /PRNewswire/ -- MGA Entertainment (, the world's largest private toy company, today announced that its new collectible toy line Num Noms is now available exclusively at Toys"R"Us stores nationwide and online at  These miniature characters bring food to life with their delicious scents. Just in time for the holidays, Num Noms also make perfect stocking stuffers.

Every Num and Nom character is full of surprises.  Nums are the outer, soft, squishy, hollow characters that nest on top of Noms. Noms are the inner, hard-shelled characters that are either motorized to scoot around, or filled with flavored lip gloss. They are each uniquely scented, and can be mixed and matched to create more than 1000 customized scent fusions, such as Raspberry Cream-Banana Go-Go and Peachy Choco Gloss. Nums can be piled high for even wackier combinations. They can also be raced against each other, or traded with friends.

"Kids have always loved playing around with scents and collecting cute little toys," said Isaac Larian, CEO of MGA Entertainment. "Num Noms present a whole new way for kids to play and collect -- by scent. Characters can be mixed and matched to make endless surprising scent combinations, and with multiple ways to play, the fun never ends!"

The Num Noms starter pack (MSRP $9.99) includes 3 Nums, 1 motorized Nom, a spoon and cupcake tin or ice cream cone. A deluxe pack (MSRP $19.99) includes 6 Nums, 2 motorized Noms, a spoon and cupcake tin or ice cream cone. Num Noms mystery blind packs are available for $3.99 and include a Num and a surprise flavored Nom lip gloss. The Go-Go Café playset (MSRP $29.99), in which Num Noms can scoot around, comes with a slide, teeter-totter saucer, spinning donut wheel, teapot shower and an exclusive Num and Nom only available in the set.

Series 1, which is available at Toys"R"Us stores and on starting today, includes cupcake and ice cream-themed characters, as well as special edition characters. The remaining line will be available at other mass retail outlets nationwide beginning in January 2016.

For more information on Num Noms, please visit,, or the official YouTube channel.    

About MGA Entertainment
MGA Entertainment, a consumer entertainment product company headquartered in Van Nuys, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its products in such areas as home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy ™, Moxie Girlz™, Mooshka™, Bratz®, Project Mc2™, Num Noms™, and Zapf Creation®.

Photo -

SOURCE MGA Entertainment