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2014

New Orleans Saints Running Back Reggie Bush Designs Custom adidas Shoes to Aid in Haiti Relief Efforts

Portion of Proceeds from Sneaker Sales go Directly to Mercy Corps for Earthquake Relief

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PORTLAND, Ore., Feb. 5 /PRNewswire/ -- NFL superstar Reggie Bush and adidas teamed up to create a custom designed shoe on miadidas.com to help deliver much needed aid to the people of Haiti.  The Reggie Bush Help Haiti shoe, an adiZero Ace 2 running shoe personally customized by Bush, is inspired by the national colors of the Haitian flag and includes a "Help Haiti" inscription on the heel to generate awareness for the ongoing need of assistance to the Caribbean nation.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100205/LA50593)

"The devastation in Haiti is stunning," said Reggie Bush. "Many organizations and high-profile individuals have given their overwhelming support to Haiti. Partnering with adidas and Mercy Corps to design this shoe is just one way to raise awareness, raise money and do my part to help the people of Haiti."

Bush fans and Haiti supporters also can do their part to contribute to the relief efforts by visiting facebook.com/adidasfootballus or miadidas.com.  At these online destinations the Help Haiti shoe can be purchased for $105.00 with a portion of the proceeds going directly to Haiti via Mercy Corps.  These shoes will be available for a limited time only from February 5 -11.  

In addition, several of Bush's Super Bowl XLIV game-worn items will be auctioned off at ebay.com following the game.  All proceeds from the auction will be donated to Mercy Corps.

mi adidas Background

The idea of owning customized sneakers traces back to Adi Dassler, who strove to create the best performing footwear for athletes when he founded the company 60 years ago.  Today, within the mi Performance section of miadidas.com, consumers can choose from comprehensive range of footwear selections spanning five sport categories – Basketball, Running, Soccer, Golf and Tennis.  Alongside a unique 360-degree zoom and rotate capability, a wide array of colors, designs, materials and logos result in thousands of possible custom sneaker combinations.  Following three key tenets – Fit, Performance and Design - mi adidas provides consumers with an easy three-step design process to create the best product for their needs.  

About Mercy Corps

Mercy Corps helps people in the world's toughest places turn the crises of natural disaster, poverty and conflict into opportunities for progress. Driven by local needs and market conditions, our programs provide communities with the tools and support they need to transform their own lives. Our worldwide team of 3,700 professionals is improving the lives of 16.7 million people in more than 40 countries. For more information, see mercycorps.org.

About adidas

adidas has been providing innovative products for the world's best athletes for more than 50 years, from past legends to today's superstars, such as Kevin Garnett, Dwight Howard, David Beckham, Reggie Bush, Ryan Howard and Candace Parker.  adidas is a global designer, developer, and marketer of athletic footwear, apparel, and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade, and Rockport.

SOURCE adidas



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http://www.miadidas.com

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