New Ouchless™ Needle Collection Revolutionizes Wrinkle Treatments With State-of-the-Art Pain Reducing Technology FDA-compliant devices provide a less painful way to administer cosmetic injectables

LOUISVILLE, Ky., July 20, 2011 /PRNewswire/ -- BellaNovus Development Company LLC, a medical design and manufacturing company, today announced its launch of the Ouchless™ Needle Collection. The devices provide doctors and other clinicians an innovative alternative to numbing creams and ice currently used to minimize localized pain resulting from cosmetic injectables, such as Botox® and dermal fillers. Offered in three models, Ouchless™ Needle is a disposable syringe-attachable dispenser that delivers an instant topical refrigerant to the skin just prior to needle insertion.

(Photo: http://photos.prnewswire.com/prnh/20110720/CL38105 )

The popularity of minimally-invasive cosmetic procedures has been steadily rising, with Botulinum Toxin Type A and soft tissue filler procedures seeing a 584% and 172% increase, respectively, during the past decade, according to the American Society of Plastic Surgeons. Developed by aesthetic plastic surgery innovator Dr. Marc J. Salzman, MD, FACS, the Ouchless™ Needle Collection eliminates waiting time, works to instantly reduce the pain associated with having injections, minimizes post-injection numbness, swelling and bruising, and provides patients a far superior wrinkle treatment experience.  While numbing creams can take up to 40 minutes to work and may cause face discoloration, the Ouchless™ Needle delivers a short spray of FDA-compliant blend of vapocoolant onto the skin before the skin is pierced. The vapocoolant spray immediately refrigerates the skin, thereby reducing the feeling of needle penetration and making the injection more comfortable.

"I hated to see how painful it was for patients to receive dermal fillers or neurotoxin injections," commented Salzman. "Leading to today's launch, the early response we've received from both patients and doctors for Ouchless™ Needle has been remarkable. With the Collection's expansion to accommodate a wider range of common syringe styles and brand names, now more people can experience this revolution in administering cosmetic injectables."

The Ouchless™ Needle disposable devices come individually packaged and can be quickly removed from the syringe and snapped onto additional syringes multiple times, with the cost comparable to that of numbing creams. The product, available in Sapphire, Topaz and Ouchless models, is available in boxes of fifteen devices ($285 or less) or in sample boxes of four ($82 or less). Ouchless™ Needle is available to clinicians only directly online at www.ouchlessneedle.com or by calling 1.800.730.3015, and through distributors in select markets. Photos and videos available at www.ouchlessneedle.com.

SOURCE BellaNovus Development Company LLC



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