New Patent Pending Technology Aims at Giving Back Women Ten Years of Their Lives--Introducing FINERY, the Wardrobe Operating System™
NEW YORK, March 23, 2017 /PRNewswire/ -- Having a wardrobe full of clothes and yet "nothing to wear" is an issue copious amounts of time and money are spent trying to fix. In their lifetime, women will spend more than eight years shopping1 and another two years deciding what to wear,2 yet only wear 20% of their wardrobes.3 This leaves half a trillion dollars of clothes hanging in closets unworn. These are the problems NYC-based FINERY spent the last year and a half developing patent pending technology to fix. Now the company is ready to release the first version of their software; designed to revolutionize how women shop and interact with their wardrobe.
FINERY is the world's first Wardrobe Operating System™ – a complete departure from past virtual closet attempts that require extensive manual data entry. FINERY's proprietary technology automates every step of the process by linking to 10,000 plus brands and stores to instantly populate an online wardrobe with users' real purchases, past, present and future. The platform then organizes, curates by color and sources styled looks for each item or helps users create their own--all at no cost to the user.
Similar to a computer operating system, FINERY seamlessly runs in the background, constantly updating, refining and providing insights for everything wardrobe-related. "There is software developed to manage and optimize almost every aspect of our lives – Mint for money, Spotify for music, Tripit for travel," says Whitney Casey, FINERY Founder/CEO, former CNN anchor and best-selling author, "but when it comes to our wardrobes, women will spend more money on clothes in a lifetime than they do on their education, yet there are no high-tech solutions or software to manage and optimize this process. That's why we created FINERY."
The platform's management technology detects recent purchases, providing alerts when an item's return window is about to expire, while also monitoring for potential price adjustments. Meanwhile, FINERY's optimization algorithm runs live wardrobe analytics, providing insights on potential wardrobe gaps and/or redundancies, allowing for smarter purchasing. "Have too many t-shirts or own an inordinate amount of black? FINERY will tell you," comments Brooklyn Decker, FINERY's Chief Design Officer. "By quantifying and visualizing what our users already have, we help them become more strategic shoppers. They can 'shop their own closet' rather than spending more time and money on things they don't need."
Decker also says one of her favorite features is FINERY's Universal Wishlist. "Just like a Pinterest button, our 'F' button appears next to any item on any shopping site, allowing you to seamlessly add things to your FINERY Wishlist, we will send you a notification if that item goes on sale. Now you can see if what you want goes with what you already have! No more wasted money and time." Casey says, "Our technology will have a direct impact on our purchasing, prioritizing and planet," adding, "We throw away 25 billion pounds of clothes every year in the US. That's equivalent to filling 90 Empire State Buildings and 289 Walmart Supercenters to the brim with unwanted clothes-- we're giving women a way to shop smarter, manage their purchases and maximize what they already own."
The company's early adopters, advisors and/or investors include: Lauren Santo Domingo, Vogue Contributing Editor & Co-Founder of Moda Operandi; Christine Centenera, Vogue and stylist for Kayne West & Kim Kardashian West; Miroslava Duma, Founder of Buro247.com; Bobbie Thomas, Style Editor, NBC's Today Show; Leandra Medine, ManRepeller.com.
FINERY opens its Wardrobe Operating System™ to the public today at www.FINERY.com.
For additional information please contact ALISON BROD MARKETING + COMMUNICATIONS / Emmy Brooks / 212.230.1800
1MSN.com
2DailyMail.co.uk
3 WSJ.com
SOURCE FINERY
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