CLEVELAND, Nov. 18, 2015 /PRNewswire/ -- As marketing technology proliferates and buyers increasingly take the purchasing process into their own hands, the need for marketing to start healthy dialog with potential customers is paramount. It is in this climate that Fathom has created 4 new positions to help companies be more effective in their marketing communications.
Named to the new positions are Colleen Masters (Director of Nurture Operations), Brittany Trafis (Director of Nurture Strategy), Efi Golan (Director of Technology) and Stephen Lehner (Director of Nurture Solutions Consulting).
According to Stephen Epple, Fathom's VP of Nurture, a consistent theme among these individuals is a desire to grow themselves as well as others, along with high standards and winning attitudes. "Today's buyers typically do not contact sales until at least halfway through the process, which requires companies to master appropriate forms of communication well before the moment of purchase," said Epple. "The creation of these new roles and concurrent expansion of Fathom's nurture capabilities is a direct response to this growing buyer reality and business necessity."
Colleen Masters as director of nurture operations will oversee operations for nurture across all of Fathom. This includes ensuring both client success and employee happiness through resource planning, career development of solutions experts, and the creation and maintenance of high-performance client teams.
Brittany Trafis as director of nurture strategy will support nurture strategy across Fathom's entire client base. She will be accountable for purposefully growing the business and ensuring Fathom consistently offers the optimum strategies to clients.
Efi Golan as director of technology will address the market need for direction in building and operating marketing technologies. He will bring his extensive consulting and implementation experience (including the design and development of mobile apps) to the position.
Stephen Lehner as director of nurture solutions consulting will continue the consultative approach to selling nurture services while drawing on his significant email marketing experience.
The new positions signify Fathom's continuing investment in this vital marketing function under the direction of nurture VP Epple.
Fathom creates profitable growth through content strategy, digital marketing and sales/analytics consulting that serve a greater purpose. The greater purpose is serving the mission of its customers, as well as inspiring transformation in its own people, local communities, and larger world. In today's buyer-first world, the organization has embraced the call for companies to act as media publishers that build audiences with resourceful content. Fathom fuses data and creativity to optimize the emotional connection between its clients and their buyers in order to help them thrive in an unpredictable marketing climate. Fathom recognizes and appreciates the role all of its stakeholders—customers, employees, partners, community—play in its success.