New Report Finds Wearable Technology Has Mass Market Appeal, Continues to Appeal to Early Adopters

New report from Troubadour Research & Consulting profiles the next wave of wearable tech purchasers, and finds that it is moving firmly into mass market adoption.

09 Dec, 2015, 10:30 ET from Troubadour Research and Consulting

DALLAS, Dec. 9, 2015 /PRNewswire/ -- Troubadour Research and Consulting has announced a new report entitled "Profile of the Next Wave of Wearable Tech Shoppers" as part of their larger 2015 Wearable Technology Market Study. The Dallas-based firm will be placing the report for distribution on their website in the coming weeks.

According to the report,

  • 24% of consumers surveyed indicated that they intend to buy a wearable device in the next six months.
  • More than 50% of those interested in purchasing would be new wearables buyers, indicating that the space has moved firmly into the mass market.
  • What's more 51% of intenders self-identify as innovators or early adopters, meaning about half of the next purchasers identify as being mass market shoppers.

"Some aspects of the category have diffused to the mass market, in particular fitness and step counters, while others are still in the early adopter and tech savvy stage," said Dale Gilliam, CEO of Troubadour. "This shows continued growth and innovation in the category as the early adopters continue to be engaged."

The full report offers a more in-depth profile of those who intend to purchase wearables. The full study was designed to provide a comprehensive view of the market for wearable technology from the consumer's perspective. Specifically, the research delivers insights on: awareness of wearable offerings by brand, form factors and use cases, the stage of current adoption, specific consumer segments defined by attitudes and proclivities, consumer buying behavior, interest in specific benefits, and barriers to adoption.

The survey was conducted online, among 1,441 US consumers 18 or older who have broadband Internet at home. The report has a margin of error of 2.6% at a 95% confidence level.

About Troubadour: Troubadour Research and Consulting is a Dallas-based custom research, analytics, and consulting firm. As indicated by the name, Troubadour emphasizes presentation as key to delivering understanding of the market. The research team has extensive experience balancing academic rigor with the bottom line actionable market insights that drive strategic decisions.

 

SOURCE Troubadour Research and Consulting



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