PLANO, Texas, Oct. 13, 2016 /PRNewswire/ -- Dr. Yoram Solomon, The Creativity Doctor, Author of Bowling with a Crystal Ball, From Startup to Maturity, and Worst Diet Ever shares his findings from his two decade long research and experience to understand why are people creative when they work in startups more than when they work in Corporate America. In Un-Kill Creativity, he offers Corporate America advice on reversing this trend. Consistently innovative companies have 6 times market share, 3 times profitability, and do 50% better during recession than their peers.
"Great ideas are NOT accidental," he says. The focus of this book is on how to motivate people to be creative. The motivation comes at three levels: corporate climate, team dynamics, and individual creativity.
To create a culture of creativity you don't need to give employees one day a week to innovate, or build an innovation lab. You must give them autonomy. Team dynamics can make or break its creativity, depending on where it is on the scale between political correctness and passionate debate. Finally, he believes that creativity is learned, and exercised, and this book shows how.
The path to innovation, according to Solomon, goes through four I's: Introspection, Intervention, Ideation, and Implementation. Un-Kill Creativity shows how.
Leaders in Corporate America will learn:
- Who is responsible for innovation in the company?
- Why do we get our best ideas in the shower?
- What builds, and what breaks employee creativity?
- How many ideas does it take to have one market success?
- How do we measure innovation and creativity?
Quotes from the book:
- "Creativity is less like golf and more like curling"
- "Knowledge is not the issue—motivation is"
- "When you debate, you experiment with ideas"
- "You don't need to drive innovation, but you must allow it."
- "There is no 'I' in team, but there are two I's in Innovation and two in Creativity. It's all about people, and how you motivate them to be creative"
About the Author:
Dr. Yoram Solomon is a passionate innovation & creativity thought leader. He published 5 books, 9 patents, and as one of the creators of Wi-Fi he was dubbed "TI's Great Innovator". He was named one of the Top 40 Innovation Bloggers in 2015 (#12), and is a columnist at Inc. Magazine and Innovation Excellence. He spent years studying why people are creative in startups more than in Fortune 500 companies, learning the cognitive processes that lead to generating creative ideas, and earned his PhD for that study. Yoram was the host of the first TEDxPlano in 2014. He was elected in 2015 to the Plano Independent School District Board of Trustees. Yoram served in the IDF 35th Airborne Paratrooper brigade and as a USAF CAP pilot and Aerospace Education Officer.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-research-based-book-helps-corporate-america-un-kill-creativity-and-out-innovate-startups-300343732.html
SOURCE Yoram Solomon