Jen Wong, Chief Operating Officer and President of Digital, Time Inc., said: "As our partners look for ways to allocate their budgets, this study reinforces the effectiveness and engagement of video advertising within premium editorial content. Advertising within high-quality content is a win-win for our partners who want the highest ROI."
"This study validates something Teads has felt strongly about for some time—that advertising within premium editorial is the most effective option for advertisers, hitting on a number of key performance metrics," said Rebecca Mahony, CMO, Teads. "Neuro studies are really pushing the envelope of what is possible when it comes to measuring how ads resonate with consumers and offer a unique opportunity to really drill down on the elements and context considerations surrounding advertising. We're excited to see that results support the concept that premium editorial helps video ads rise to the top."
Teads and Neuro-Insight recruited 100 respondents, split in two cells groups, for the study, each of whom were outfitted with neuro-mapping caps used to measure brain response. Both groups were exposed to eight identical mobile video creatives on either their Facebook newsfeeds or outstream video ads from Teads that appeared across several of Teads' premium publisher customers.
The key performance indicators measured for content and ad evaluation were engagement and memory encoding. Engagement measures activity in the brain related to the level of personal relevance a person feels toward a content experience. It is the key metric for content performance and content environments with high engagement, creating higher impact for video advertisers. Long-term memory encoding is measured within each brain hemisphere and offers insight into the impact content has on the subconscious mind. This metric is a validated and proven ad-effectiveness metric. Brand experiences with high memory encoding can affect consumer choice and create market value.
To download a copy of Teads' study, please click here: http://info.teads.tv/your-brain-on-premium-content
Teads, founded in 2011, is the inventor of outstream video advertising and No. 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales forces, or third parties.
Teads' native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on its clients behalf using its platform.
Teads has a team of over 500 employees, 100 of whom are on the innovation team, across 27 offices in 21 countries.
Nicole Matthews, Nicole.email@example.com, (408) 386-4244
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-research-from-teads-reveals-premium-editorial-content-is-more-memorable-and-engaging-than-social-feeds-300413255.html