New Research Report Reveals Influence of Mobile Apps on Wine Purchases
Landmark survey measures the immediate and incremental sales impact of consumer engagement within wine apps.
SAN FRANCISCO, Feb. 2, 2015 /PRNewswire/ -- Lotus Growth, a San Francisco-based digital marketing consultancy, and Hello Vino, the leading mobile app among U.S. wine drinkers for recommendations, today published the results of a survey reporting on the influence of mobile wine apps on consumer purchases.
The report includes behavioral consumer data collected by Hello Vino's popular wine recommendation app and installed base of more than 2 million users. By surveying consumers who engaged with a specific set of promoted wines, the Hello Vino app measures sales conversions from the pre-purchase recommendation of a wine to the post-purchase feedback provided by app users.
Google's Shopper Marketing Council reports 84% of smartphone shoppers use their phone to help shop while in a store. 86% of smartphone usage occurs within apps, with only 14% of consumers' smartphone usage taking place on mobile web sites, according to Yahoo! Flurry Analytics' data set of more than 450,000 apps installed on 1.3 billion mobile devices.
"Mobile is the bridge between the digital and physical worlds," remarks Meagan French, Founder of Lotus Growth and author of the report. "The Hello Vino platform places wine brands into the consideration sets of consumers at the point of purchase, then is able to measure its attribution to sales."
Key takeaways from "The Influence of Mobile Apps on Wine Purchases" study include:
- Most wine consumers were not aware of the wineries/brands prior to engaging with the promoted wines in the Hello Vino app.
- Consumers who confirmed purchase of the promoted wine bought an average of 2.4 bottles.
- An overwhelming majority of consumers will purchase the same wine brand again within 6 months.
- Most of those who confirmed purchase would recommend the promoted winery/brand to 3.9 friends on average.
A free copy of the report is available for download at: http://hellovino.com/research
About Lotus Growth:
Lotus Growth is a digital marketing consultancy helping SaaS companies acquire and convert online leads into customers. Employing content marketing tactics to drive traffic via search, social media, PR and email, Lotus Growth leverages paid, owned and earned channels to foster sustainable growth at each stage of the customer lifecycle.
About Hello Vino:
Hello Vino delivers wine recommendations to mobile devices, acting as a personal wine assistant to consumers looking to purchase the perfect bottle of wine for a meal, a specific occasion, or according to personal taste preferences. The app is a free download on the App Store and Google Play. More information, including video demonstrations and features, are available at HelloVino.com
Contact:
Meagan French
Lotus Growth
415-580-0040
[email protected]
http://lotusgrowth.co
Photo - http://photos.prnewswire.com/prnh/20150202/172736-INFO
SOURCE Lotus Growth; Hello Vino
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