New Research Reveals Mobile Users Want Phones to be More Resilient With Longer Battery Life
LONDON, November 28, 2013 /PRNewswire/ --
Batteries running out, screens cracking and a lack of signal: new research released today shows what really frustrates us about our mobiles phones.
Battery life is our biggest gripe with 1 in 3 (37%) of phone owners saying it's their number one problem. It's significantly higher on the list of frustrations than patchy reception (14%) and high data charges (12%). A long-lasting battery is also the single most important feature desired in a new phone - for 71% of respondents - over and above internet access (57%) and a high spec camera (41%).
Surprisingly the majority of us chose our current mobile phones for ease of use; seven in ten (70%) of respondents rated this as an essential consideration, more important even than price (63%), look/design (49%) and brand (45%).
The research was carried out amongst 3,500 consumers across the UK, Germany, USA and the UAE for Bullitt Mobile Ltd., worldwide licensee of Cat® phones.
The report also revealed that many of us would like our mobiles to be more resilient and built to survive the knocks of everyday life: over a third (34%) of respondents had bought accessories to protect their phone from scratching, whilst almost the same number (29%) had bought gadgets to prevent damage by dropping or knocking.
Dave Floyd, co-CEO, Bullitt Mobile Ltd. commented: "Most mobile phones are simply not durable enough - and a lot of users are very unhappy about this. Today's hectic and varied lifestyles mean that people are demanding a lot more from their mobile phone. Whether it's a smart phone or a basic feature phone, owners expect their devices to be easy to use, built to last and with a good battery life."
"We carried out this research to gain a deeper understanding of what consumers want and have aimed to address those needs with our portfolio of Cat rugged mobile phones."
The research revealed that a quarter of us rely on advice from friends, family and colleagues as the biggest influence on mobile phone purchase, closely followed by internet searches (21%) and review websites (20%).
Cat phones have longer than average batter life, are waterproof, impervious to dust, shockproof to at least 1.8m with strengthened and scratchproof glass and wet-finger tracking. The range includes android smart phones and feature phones. For more information visit: http://www.catphones.com.
Note to editors
The research was conducted by Leapfrog Research and Planning for Cat phones in September of this year in accordance with ISO 20252, the international standard for market and social research. It was carried out amongst 1000 consumers in each of the UK, Germany and USA, plus 500 consumers in the UAE (total 3,500 consumers).
About Cat phones
The Cat brand stands for trust, durability, reliability and quality. The Cat DNA is found in every mobile phone offered by Bullitt Mobile Ltd. and provides boundless experience with robust mobility. A new product was created for wireless communication that meets the great variety of needs of a demanding lifestyle.
Find out more about what Cat phones are made of at http://www.catphones.com.
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