2014

New Research Shows Benefit Of Starting The Day With Fiber-ful Breakfast Cereal Whole grains are not the whole story

BATTLE CREEK, Mich., March 26, 2013 /PRNewswire/ -- 

Highlights:

  • New study shows easy way to get more #fiber; look for #cereals w/ @ least 3 grams of fiber. http://ow.ly/jqtVl
  • Whole grains don't always = fiber; to get the #fiber you need start the day w/ a #cereal w/ @ least 3 grams of fiber. http://ow.ly/jqtVl

Despite ongoing advice from nutrition professionals, only one in ten Americans get the recommended amount of fiber in their diets. The good news is that most people say they are trying to eat more fiber and new research published in the American Journal of Lifestyle Medicine[1] [http://ajl.sagepub.com/content/early/recent] shows that one simple step can make a big difference. According to the study, adults who ate a cereal that included at least 3 grams of fiber for breakfast consumed 42 percent more fiber at breakfast and 14 percent more daily.

(Photo: http://photos.prnewswire.com/prnh/20130326/DE83596 )

"The benefits of fiber to overall health are well known," said Pat Felt-Gunderson, Kellogg Company senior nutrition marketing business partner, and one of the study authors. "What is less understood is how easy it is to up our daily fiber intake by simply choosing higher-fiber varieties of the foods we already enjoy, including cereal."

Since cereal is a staple in more than 90 percent of U.S. homes, selecting those that include at least 3 grams of fiber is key. Equally important is understanding that whole grain foods often do not necessary include at least 3 grams of fiber.

"Our study supported earlier research findings that this misperception may be fueling Americans' fiber shortfall," said Felt-Gunderson. "Fiber is a nutrient we all need more of, so don't assume that whole grain foods are meeting these needs; flip to the nutrition facts panel and look for foods that are a good source of fiber with at least 3 grams."

To help address America's fiber deficit, Kellogg offers more ready-to-eat cereals that are a good source (3 grams) of fiber and include at least one-half serving (8 grams) of whole grains than any other U.S. food company[2].

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

[1] Analysis of Average Daily Fiber Intake Among Ready-To-Eat Cereal Consumers: Role of Whole-Grain Cereals in Closing the Fiber Gap. American Journal of Lifestyle Medicine, March 6, 2013. Authors C.L. Williams, Pat Felt-Gunderson.

[2] Based on a Kellogg audit of national breakfast cereals in June 2011. The data was drawn from label, website and a syndicated database and includes nationally distributed ready-to-eat cereals from Kellogg's, General Mills, Post, Quaker and Malt-O-Meal.

SOURCE Kellogg Company



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http://www.kelloggcompany.com

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