New Resource Launches for Entrepreneurs & Small Businesses Who Need Content Marketing Help

CLEVELAND, June 1, 2015 /PRNewswire/ -- Starting today, entrepreneurs, startups and small business owners now have a definitive go-to resource for content marketing tips and advice that specifically address their unique challenges and needs. Content Marketing Institute (CMI) just officially launched the Content Inc. platform featuring practical how-to advice and tools based on a proven six-step formula every entrepreneur should follow to get their business off the ground.

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The idea behind Content Inc. is that to build a truly successful business, entrepreneurs and startups should focus first on building an audience through content rather than focusing just on launching their product or service.  The platform is based on the newest book (released September 2015) by Joe Pulizzi, founder, Content Marketing Institute, and author of Epic Content Marketing.  The book will be available for preorder in July.

"For the book, we interviewed countless entrepreneurs who built their businesses based on a content-first approach," explains Pulizzi.  "I was surprised to find that each one used the same six basic steps to grow a multi-million dollar business with content.  I'm excited to be able to share these steps on the Content Inc. platform."

The Content Inc. blog will feature multiple articles a week from Pulizzi and other leading marketing experts.  The articles will not only feature case studies from successful entrepreneurs who built their businesses on content, but startups and small business owners will get the ultimate blueprint for success using the same six-step model.

Additionally, registration is now open for the Content Inc. Summit which will be held as part of Content Marketing World 2015 on September 11 in Cleveland, Ohio, USA. Attendees will learn directly from Joe Pulizzi, Andrew Davis, Matthew Patrick and other successful entrepreneurs on how to grow your business with content. Register today for this day-long, action packed event.

Still want more?  

• Sign up for our weekly email newsletter (coming August 2015). You'll also get our guide, 6 Steps to Building a Content Inc. Empire.
• Subscribe to the Content Inc. podcast via iTunes and Stitcher to get daily, easy-to-digest advice to guide your strategy.  

Check out the Content Inc.blog today to get started on the path to success.

About Content Marketing Institute

Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI also runs the Intelligent Content platform focusing on content strategists,and the Content Inc brand platform on entrepreneurs and startups.   CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company. Watch this video to learn more about CMI.

SOURCE Content Marketing Institute