Big brands and niche startups like Opel's CarUnity and carpooling operations like BlaBlaCar and Scoop Technologies, in which BMW i Ventures recently invested, are currently thriving. But ABI Research finds ridesharing growth will slow as it becomes more challenging to recruit users. Its business model of aggressive marketing and subsidized driver recruitment resulting in huge losses, as well as fundamental cost structure limitations, will prevent ridesharing from scaling into a mainstream use case and, as a result, fail to lead to a significant decline in car ownership.
To adapt to the changing competitive landscape, many car OEMs recently announced partnerships and/or investments in ridesharing brands, as evident with Tesla's Musk and GM's and Toyota's intentions to partner with and invest in Lyft and Uber, respectively. Some OEMs, like Ford and Tesla, announced plans to set up their own driverless taxi fleets, both to compete with ridesharing services like Uber and allow driverless car owners to engage in community sharing.
"Unsurprising, Didi Chuxing and Uber are also exploring driverless taxis," concludes Bonte. "Driverless technology will allow the car sharing paradigm to maintain growth levels beyond 2025. Other initiatives to support this economy include driverless shuttle and taxi trials by Delphi, Navya, and nuTonomy in Singapore and Japan's plan to deploy driverless robot taxis during the 2020 Tokyo Olympics."
These findings are from ABI Research's ITS Market Data (https://www.abiresearch.com/market-research/product/1021373-its-market-data/). This report is part of the company's Automotive, Smart Mobility & Transportation (https://www.abiresearch.com/market-research/practice/autonomous-driving-location-tech/) and Enterprise IT & OT Convergence (https://www.abiresearch.com/market-research/practice/future-enterprise-it-and-ot-convergence/) sectors, which include research, data, and analyst insights.
About ABI Research
ABI Research stands at the forefront of technology market research, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company's global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit www.abiresearch.com.
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SOURCE ABI Research