NEW YORK, April 18, 2016 /PRNewswire/ -- Bazooka Candy Brands, a division of The Topps Company, Inc., is expanding the gummy candy category with the introduction of Ring Pop® Gummies Chains. The innovative, wearable gummies are the first-of-its-kind with a pop culture twist and build on the iconic Ring Pop brand portfolio.
Ring Pop Gummies Chains are wearable, edible and customizable gummy candy chains that are accompanied by a variety of eight favorite emoji-inspired charms that consumers can join to form a yummy gummy bracelet. The emoji shapes include hearts, stars, smiley faces, four-leaf clovers, music notes, Ring Pop gems, LOLs and BFFs.
"The assortment of chains and charms give consumers the unique experience of customizing their edible gummy bracelet and style look," said Joanna Lippert, Brand Manager at Bazooka Candy Brands. "Ring Pop Gummies Chains are the first of their kind to wrap pop culture and fashion together in a fun, silly and edible way," Lippert continued.
Available in 5-ounce packs, Ring Pop Gummies Chains arrive with six delicious fruit flavors – Grape, Cherry, Orange, Strawberry, Watermelon and Blue Raspberry. The new gummy sensation is currently available in stores nationally with an average suggested retail price of $1.59. New Ring Pop Gummies Chains can be found at select Walmarts, Dollar General, HEB, Toys"R"Us, and soon at 7-Eleven, and other popular retailers.
"Ring Pop Gummies Chains speaks to today's pop culture trends with the inclusion of emoji-themed charms," Lippert added. "Emojis are playful and can tell fun stories which we want to be a part of the experience."
To accompany the launch of new Ring Pop Gummies Chains, Bazooka Candy Brands will release a national integrated marketing and promotional campaign, which includes a fun, animated television spot to start airing on April 18, 2016. The spot takes a playful look at the emoji characters and highlights the creativity and selection available when enjoying Ring Pop Gummies Chains.
About Bazooka Candy Brands
Bazooka Candy Brands is a division of The Topps Company, Inc. and produces such iconic, high-quality candy products as Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop Pop® and of course, Bazooka® bubble gum. For additional information, visit www.candymania.com.
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SOURCE Bazooka Candy Brands