ELK GROVE VILLAGE, Ill., Dec. 8, 2015 /PRNewswire/ -- Watching Ryan Friedlinghaus and the rest of the West Coast Customs crew at work can put any car enthusiast, young or old, in the mood to go hands-on. Scale model company Revell has chosen to partner with TV's most famous auto customizer, starting its new season December 6th on Fox Sports 2, to remind auto buffs that all you need to turn out your own one-of-a-kind creation is a Revell kit—and your imagination.
Revell's sponsorship of West Coast Customs will include a diverse mix of placements, on-air mentions and interviews, live events, cooperative social media outreach and more. Leading the relationship, however, is the opening of a fully-branded Revell Store in the retail area of West Coast Customs' Burbank, California headquarters. In addition to retail sales of Revell kits and accessories, the store will display completed models, hold model building events, and serve as a base filming area when Revell is included in "West Coast Customs" episodes.
Key facets of the Revell/West Coast Customs partnership beyond the opening of the Revell Store include:
- Multiple Revell "Make n Takes" at West Coast Customs' Burbank headquarters starting in 2016
- Appearances by Revell employees on "West Coast Customs" to discuss shop or products
- Revell mentions on the West Coast Customs website and other social media platforms that reach over 3.1 million users
"Revell is a legend in the scale model world. I am sure many of our customers built Revell model cars as kids," said Ryan Friedlinghaus, West Coast Customs Founder and CEO. "It's exciting for us to partner with a company that encourages the next generation of car lovers to dream big by building their own customized cars in miniature."
As the relationship develops, Revell and Friedlinghaus intend to explore development of West Coast Customs-specific licensed model kits. The companies will also cooperate on a range of marketing, advertising and promotional activities.
"West Coast Customs is all about the thrill of imagining a totally unique car, and then using your hands to turn that dream into reality. At Revell we're proud to offer a similar creative experience to anyone, kids or adults," said Lou Aguilera, Vice President and General Manager, Revell. "Our sponsorship of 'West Coast Customs' is the perfect way to connect to the joy of scale-model auto building as a hobby with a particular focus on detailing."
"West Coast Customs" appears every Sunday night at 10PM Eastern/7PM Pacific on Fox Sports 2 beginning December 6, 2015. To find the Fox Sports 2 cable channel in your local area, go to www.westcoastcustoms.com/tvshow.
About Revell Inc.
Revell has been a worldwide leader in scale plastic model kits since 1945. Today, Revell offers more than 7,000 different accurately detailed cars, trucks, ships, aircraft, spacecraft and more scale plastic model kits. The company is a subsidiary of Hobbico, Inc. one of the largest designer, manufacturer and distributor of radio control and model hobby products in the world. For more information, visit www.revell.com.
About West Coast Customs
Founded in 1993 by Ryan Friedlinghaus, West Coast Customs is the premiere vehicle modification shop, internationally recognized for its original designs, beyond your imagination concepts, impeccable quality, cutting-edge technology and unparalleled craftsmanship. Recognized as the game-changing car customization phenomenon that was MTV's Pimp My Ride, West Coast Customs' pop culture status and appeal has catapulted worldwide with state-of-the-art West Coast Customs facilities now open in Dubai, Mexico, Germany, Malaysia, Russia, China and Japan. The West Coast Customs flagship 60,000 square foot facility, is headquartered in Burbank, CA with 12 leading-edge departments offering a range of extraordinary custom services for projects of any size, scope or budget.
SOURCE Revell Inc.