New Start-up Propositions Rob Ford and The City of Toronto $10 Million For The Naming Rights of Yonge Street
TORONTO, Jan. 29, 2014 /PRNewswire/ - How would you feel if Florida's I-95 was named after a bank for $50 million a year on a 20 year contract ($1.0 Billion)? Or, if a bankrupt city like Detroit sold its name to a big corporation such as Google, guaranteeing thousands of jobs while gaining billions of dollars.
MoPals.com Inc.'s ("MoPals" Stock Symbol: MOMO), CEO and founder, Alex Haditaghi believes that naming rights are the answer for building bigger than life brands while simultaneously creating revenue opportunities for cities and states like Toronto, Florida and Michigan. "It's common place today for corporations to pay money for the naming rights to sports stadiums, schools and hospitals, yet this potential revenue stream is being largely ignored by our communities and I think it's time we changed that," said MoPals' founder and CEO Alex Haditaghi .
Haditaghi has propositioned Toronto's mayor Rob Ford and his brother, Councillor Doug Ford to purchase the naming rights of Yonge street and rename it, "MoPals Street". Posted on his private blog alexhaditaghi.com, Haditaghi publicly announced his interest in purchasing the naming rights of the world's longest street in an effort to give back. "When we begin to see naming rights as a valuable means of investing and enhancing our neighborhoods, we can begin to see the positive side." Haditaghi continued by stating that, "Driving and fostering community is a big part of the MoPals brand. Purchasing the naming rights of Yonge Street would give us an opportunity to give back and build a stronger city and a stronger brand." said Haditaghi.
MoPals.com Inc. (MOMO) is a publicly traded company and the world's first community-driven, crowdsourced loyalty program that bridges the gap between social media and reward platforms. With a mobile-based, experiential and Big Data-driven platform, MoPals rewards its members for both social and transactional behaviors. MoPals uses an exclusive digital currency, MoCoins™, to foster an exciting community where consumers are rewarded for making purchases at participating businesses, as well as engaging in a wide range of social media activities that enhance brand value. For more information, visit the company website at www.MoPals.com
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