Data from the 2016 Social Commerce Survey also indicates that, in order to tap into a consumer's extended network, social sharing yields significant opportunities to capture more sales. As such, retailers will need to become more inventive with their social strategies by offering an experience that delivers on consumer feedback and encourages social shares. This will result in a more profitable commerce platform that retailers can fully embrace.
The report also dives into how different people interact with different platforms such as Facebook, Twitter, Instagram and Snapchat.
"Not long ago, social media was simply a means for raising brand awareness. What these survey results show is that social media has a much bigger influence. It has the potential to shake up the entire retail industry," says Bart Mroz, co-founder and CEO of SUMO Heavy. "The future of retail will be powered by brand advocates, peer-to-peer influencers and savvy consumers who use social media as part of their transactions."
To download the free report, please visit www.socialcommercesurvey.com.
For access to the full data set, contact email@example.com.
About SUMO Heavy
SUMO Heavy is a digital commerce consulting firm that provides the knowledge and tools to help online retailers grow efficient, profitable businesses. With offices in New York City and Philadelphia, our team comprises a diverse group of strategists, consultants, designers and developers with a sole focus on digital commerce. We have one goal: Drive compelling online retail solutions with proven results.
For more information, please visit: www.sumoheavy.com/
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SOURCE SUMO Heavy