2014

New Study From Wahl Shows More Dads Teaching Sons To Groom - Time-honored tradition embraced by eight in 10 guys --

STERLING, Ill., June 2, 2014 /PRNewswire/ -- Father's Day is about giving, but it's also about celebrating life's special moments with dad. Wahl, the company that invented the world's first hair clipper and battery operated trimmer, conducted research on the importance of one of those special moments on the journey to manhood—grooming. The findings suggest that the rite of passage of fathers teaching their sons to groom is not only alive and well, but growing in numbers and significance.

The study conducted by Wahl and Opinion Research Corporation among 500 adult men nationwide found that half of all men learn to groom from their father or a father-like figure. Of those who received dad's grooming guidance, most remember it as an important moment in time. In fact, 88 percent of those who learned to groom from their father described it as a meaningful or bonding experience.

While the father-son grooming tradition is supported by half of all dads today, the study suggests more dads will be embracing this tradition in years to come. According to the research, nearly 90 percent of men without sons said that they would teach or are planning to teach their sons how to groom. Generationally speaking, nearly 100 percent of those in their 20s and 30s said they plan to carry on this tradition if and when they have sons.

Not only is father-son grooming trending up, it also appears to be evolving.  In addition to teaching their sons how to shave, 62 percent of guys 18-24 said they learned how to trim their facial hair from their dad and 40 percent learned from dad how to cut their own hair. This full-course grooming regimen reflects the growing number of guys who sport facial hair today and the rising number of men who own and use hair clippers. 

"Our research confirms what we hoped to be true—that the time-honored tradition of fathers teaching their sons to groom is not only still happening today, but it hasn't lost its meaning," said Steven Yde, marketing director for Wahl Clipper Corporation. "As a manufacturer of men's grooming tools, we appreciate that the products we make not only serve the utilitarian needs of those trying to get through the morning routine, but something much more meaningful and special." 

Grooming the Next Generation

To help celebrate the father-son grooming tradition and help keep it going, Wahl is giving away the latest in grooming tools this Father's Day. Those who visit the Wahl Grooming facebook page now through June 8 can enter the Wahl "Faces of Father's Day" sweepstakes by clicking on the app, liking the page and sharing a photo of themselves with their dad. Five grooming kits featuring Wahl's latest grooming tools—the Lithium Ion Clipper, Lithium Ion Stainless Steel Trimmer and Lithium Quick Style Detailer—will be awarded at the conclusion of the sweepstakes.

To enter the Wahl Father's Day Sweepstakes, or view the official rules, visit the Wahl Grooming Facebook page and click on the Father's Day Sweepstakes application. For styles and how-to advice on all things hair and facial hair, check out Wahl's grooming website, www.wahlgrooming.com. You can also connect with Wahl on Facebook, Twitter and YouTube.

About Wahl Grooming
A quarter-century ago, Wahl recognized the need for an easier way to keep facial hair well groomed and created the men's trimmer category. The Wahl Groomsman was the world's first battery-powered facial hair trimmer, and featured the same high-quality, precision blade technology that had defined the brand since it began in 1919. Today, Wahl offers a complete line of facial hair trimmers that features the latest in power and convenience, continuing the company's legacy of superior trimming innovation.

About Wahl Home Products
Wahl Home Products is a division of Wahl Clipper Corporation is a worldwide leader in the manufacturing of products for the consumer personal care, animal grooming and professional beauty and barber salon trade. Based in Sterling, Ill., the company is celebrating its 95th anniversary this year. For more information, visit www.wahlhomeproducts.com.

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SOURCE Wahl Grooming



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http://grooming.wahl.com/

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