This "green gap" corresponds closely to the respondents' perceptions of the benefits of investing in sustainability. Eighty percent or more of those at the high end of the scale believe that their sustainability gives them a stronger competitive advantage and helps them retain or attract employees and customers, but 60% or fewer of those at the low end believe the same. In addition, 60% percent of the companies at the high end of the scale believe their green buildings have higher asset values, compared with just 30% percent of those at the low end; there is also a striking gap between their expectations that they get higher corporate valuation from green investments (58% percent versus 39% percent) and increased company financial performance (61% percent versus 29% percent).
"Those companies that invest in sustainability see clear value coming from those investments," says Stephen A. Jones, Senior Director of Industry Insights at Dodge Data & Analytics. "Companies that ignore these benefits may eventually find themselves at a competitive disadvantage."
One key difference between companies at the high and low ends of the scale is having a person or team dedicated to sustainability. The findings suggest that committing those resources is a critical step, especially when comparing the responses of those in the C-suite between companies that have those resources and ones that don't. Those in the C-suite are seeing much higher levels of activity and value from their sustainability commitments when they have those resources, compared with those that don't. "The data suggests that having a person or team dedicated to sustainability is the most influential factor for a company to fully achieve the benefits from their sustainability efforts," says Jones.
The report, "Corporate Sustainability Reaches Middle Age: A Review of Key Trends and Insights from 9 Years of Research," is available for free download here or on the Resource Center of construction.com.
About Dodge Data & Analytics: Dodge Data & Analytics is a technology-driven construction project data, analytics and insights provider. Dodge provides trusted market intelligence that helps construction professionals grow their business, and is redefining and recreating the business tools and processes on which the industry relies. Dodge is creating an integrated platform that unifies and simplifies the design, bid and build process, bringing data on people, projects and products into a single hub for the entire industry, from building product manufacturers to contractors and specialty trades to architects and engineers. The company's products include Dodge Global Network, Dodge SpecShare, Dodge BuildShare, Dodge MarketShare, and the ConstructionPoints and Sweets family of products. To learn more, visit www.construction.com.
Media Contact: Ben Gorelick | Spector & Associates, +1-212-943-5858, firstname.lastname@example.org
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SOURCE Dodge Data & Analytics