New Study Shows Video Communications Highly Effective for Employee Benefits Enrollment

BOSTON, July 10, 2014 /PRNewswire/ -- A new employee benefits communications case study report has been released by Flimp Media, a leading provider of video production and video communications services for the insurance and employee benefits industries. The report features detailed case study results from employee communications campaigns conducted with eighteen employers that utilized video email postcards sent to 126,390 employees announcing 2013 and 2014 annual benefits open enrollment. To download the 2014 Video Communications Report, readers can go to www.flimpcommunications.net or click the hyperlink below; 

Using Online Video for Benefits Communications: 
18 Large Employer Case Studies and Campaign Results

Aggregate results for the employee benefits video communications campaigns showed exceptionally high employee engagement and response rates;

• 78.64% of Employee recipients opened and watched the digital video postcard content
• The average employee spent 3.5 minutes engaged with their video postcard message
• On average, engaged employees initiated 1.03 responses for each video postcard view

The Case Study Report provides detailed employee engagement and response data from eighteen separate large employer video email communications campaigns to announce annual benefits open enrollment to eligible U.S. employees. Employers included a broad cross section of well-known businesses and organizations located throughout the United States including Philips, Thermo Scientific, EMC, Louis Vuitton, and Hasbro.  

The video communications campaigns utilized employer branded interactive video postcards created with the Flimp 5 video communications software that has integrated distribution and tracking capabilities. The video postcards were delivered to employees through internal employer mail servers. Most of the video content for the campaigns was produced by Flimp Media which specializes in creating HR Benefits videos and video presentations for employers, brokers and insurance providers.

To learn more about these video communications campaign results, and to download the 2014 HR Benefits Video Communications Case Study Report, go to www.flimpcommunications.net or click the link below:  

Using Online Video for Benefits Communications: 
18 Large Employer Case Studies and Campaign Results

About Flimp Media
Flimp Media, Inc. is a video production and video marketing communications technology company with offices in Boston, MA, Denver, CO, New York, NY and Manchester, UK. Flimp Communications, a division of Flimp Media provides HR-benefits video communications solutions to employers, carriers and intermediaries.  The Flimp 5 video solutions platform enables users to create, distribute, and track interactive video and multimedia content without programming or IT resources for online communications, sales and marketing. For more information please visit http://www.flimp.net and www.flimpcommunications.net. 

Contact: Alexandra Mills
Flimp Media, Inc.
2 Hayden Rowe
Hopkinton, MA 01748
508-435-5220
www.flimpcommunications.net 
www.flimp.net

SOURCE Flimp Media