New Study: Women Want Online Ads That Fit Into Their Lives

CHICAGO, April 19 /PRNewswire/ -- A new study from Q Interactive's Women's Channel, a pioneer in researching women's online behavior, discloses what women really want when it comes to advertising online: A partner who understands their realities and gives them something of value. Over 1,800 women, 82 percent of which are moms, overwhelming seek more tailored online advertising from the brands they know and trust.

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"This report debunks a lot of prior thinking that consumers may fear or question targeted advertising," said Emily Girolamo, vice president of marketing and corporate communications at Q Interactive. "Women, who are so entrenched online, are creating new expectations of brands, agencies and marketers. They are past any fear or suspicion when they get a targeted ad online – and now just expect, want and seek out brands online with meaning for their busy lives."

"We asked women about brands online in relationship terms, too," said Girolamo. "Significant for marketers, we found, with women, you have to give a little something – whether it is an offer or information. Women best connect with brands who know them and see the relationship as a two-way street."

When asked (in an open-ended question) which brand they "have the best online relationship with," women specifically called out five brands: Pillsbury; Procter & Gamble; Kraft; Betty Crocker and General Mills.

To Receive a Copy of the Study:

For a limited time, "What Women Want Online: Tailored Ads" study findings are available to the industry and media. To receive your copy, contact Emily Girolamo @ [email protected] or 312.224.5151.

About Q Interactive and the Women's Channel

Q Interactive (www.qinteractive.com) is a digital agency specializing in acquiring customers and establishing loyal relationships for brands. The agency fuses four core service areas: strategic campaign creation and management, creative, target and placement optimization and online media buying and planning across lead generation, email, display and postal. Q Interactive's practice includes predictive behavioral targeting, the most advanced targeting online today. This cutting edge targeting cost-effectively acquires customers for advertisers and agencies and maximizes revenue for partners.

Q Interactive's "Women's Channel" is a pioneer in starting an online dialogue between leading brands and ideal women customers. The agency's success is attributed to both its long standing partnerships with top branded Web properties including About.com, PlanningFamily.com, and CoolSavings.com, as well as its ability to find targeted women. The Channel locates highly engaged women on the sites they visit for shopping, community and trusted advice.

Since 1995, Q Interactive has been committed to the highest standards in ethical business practices, consumer permission and data privacy. Holding board positions and chairmanships with the industry's governing body, the Interactive Advertising Bureau (IAB), Q Interactive sets the standards for others to follow. Q Interactive is an Intrepid Investments, LLC company.

SOURCE Q Interactive