2014

New Survey Reveals That Majority of Moms Miss the Mark on Germ Knowledge Germ Expert Provides Simple Tips on Minimizing Germs in the Nursery

SHELTON, Conn., Jan. 12, 2012 /PRNewswire/ -- Do you know what it takes to keep your nursery clean and your baby healthy? Probably not, according to a recent study commissioned by Playtex[i], surveying moms and moms-to-be on their germ-related knowledge. The survey revealed that the majority of moms scored in the 'D' range – meaning that most don't make the grade when it comes to minimizing the spread of germs in the nursery.

According to the survey, most moms have the basic germ knowledge down pat. Nearly all respondents (95% of new moms and 97% of expectant moms) correctly answered that it is best to wash your hands after every single diaper change. Similarly, 87% of both new and expectant moms recognized that there is no such thing as the "five second rule" and correctly identified the rule as a myth since germ transfer is instantaneous.

However, moms' germ knowledge seriously faltered on detecting and disinfecting germ hot spots in the nursery – areas where most bacteria typically gather including the floor, changing table, toys, and laundry hamper. And according to Dr. Benjamin Tanner, a germ expert and microbiologist who partnered together with Playtex for this study, putting an emphasis on cleaning these spots is a key element in helping to keep the nursery as germ-free as possible.

According to the survey, only about half of those surveyed (49% of new moms and 51% of expectant moms) correctly answered that germ hot spots should be disinfected at least once daily. And only about a third (32% of new moms and 35% of expectant moms) was aware that the changing table is the nursery's number one germ hotspot.

Moms' knowledge further faltered when asked about the best ways to eliminate germs and knowing whether or not those germs can be harmful to their baby. Less than half (47%) of new and expectant moms polled knew the correct amount of time a disinfectant must remain wet on a surface to effectively do its job, and a majority (53%) of those surveyed incorrectly thought that exposing children to germs strengthens their immune systems.

To help moms brush up on their germ knowledge and pass with flying colors, Playtex partnered with Dr. Tanner to educate moms on simple things they can do to keep their nurseries clean.

"Keeping the nursery as clean and as germ-free as possible is such an important aspect for most parents," said Dr. Tanner. "But when we surveyed moms, we found that they generally aren't aware of the best ways to do it. The good news is, with the right knowledge, keeping germ levels to a minimum in the nursery is much easier than most moms think."

To help moms improve their germ knowledge and simplify their nursery cleaning routines, Dr. Tanner developed a number of simple steps including:

  • Disinfect germ hot spots (floor, changing table, toys and laundry hamper) at least once a day to kill any harmful bacteria that may be lurking. Make sure to focus on these key areas more than others when disinfecting in the nursery. 
  • Develop a mess-free changing routine that incorporates the Diaper Genie Elite® Disposal System. Its built-in antimicrobial protection inhibits odor causing bacteria, and its convenient foot pedal makes for an easy, hands-free disposal, helping to minimize the spread of germs in the number one germ hotspot in the nursery: the changing table.
  • Use an EPA-registered disinfectant when cleaning and always allow it to remain wet for 5-10 minutes before wiping to let it do its job. Afterwards, wipe the surface down with water to get rid of any chemical residue that may irritate your baby's skin.
  • Keep a separate hamper in the nursery specifically for heavily soiled baby laundry. These clothes should be washed using hot water, which will help prevent bacteria from spreading in the wash.
  • The belief that exposing children to germs strengthens the immune system is a major misconception. Germ exposure should always be avoided!

"In a typical day most moms spend three or more hours in the nursery with their little ones[ii], which makes it essential that it's a clean place," said Carolyn Turoczi, Brand Manager at Playtex. "Creating a space that is as germ free as possible doesn't need to be an overwhelming task. In fact, using the Diaper Genie Elite® Disposal System is a perfect way to help moms establish a less messy diaper changing routine, which is especially important as the changing table is the number one way germs are transferred to baby's skin."

For more of Dr. Tanner's tips and information about the Diaper Genie Elite® Disposal System, visit www.playtexbaby.com. Or visit the Playtex Baby Facebook Page to test your own germ knowledge and have the chance to win great prizes.

About the Diaper Genie Elite® Disposal System
The Diaper Genie Elite® Disposal System is the ultimate in baby diaper disposal systems. With Antimicrobial Protection built into the plastic to inhibit odor-causing bacteria, five-layer refill system with unique odor-barrier technology and a design so that diapers touch only the refill film and not the pail, this diaper pail helps to ensure a hygienic and mess-free disposal—your hands never touch the pail.  The Diaper Genie Elite® Disposal System also has a convenient foot pedal for hands-free disposal, and an ergonomic, taller design so moms don't need to bend down to insert diapers, making it simple to hold baby and dispose of diaper at the same time.

About Playtex® Products for Infant Care
Playtex Infant Care, a division of Energizer Personal Care, is a leading manufacturer and distributor of infant products including the Playtex® Drop-Ins® Bottle System, Playtex® VentAire® bottles, a variety of Spill-Proof Guaranteed cups including The First Sipster®, Sipster® and the Insulator® and Coolster® Cups, Ortho-Pro® and Binky® Pacifiers and the Diaper Genie® Disposal Systems.

** Playtex and all other trademarks are licensed or owned by Playtex Products, LLC.

MEDIA CONTACTS:

 

Haley Bakker- Arkema

Laura Borrelli                                        

GolinHarris

GolinHarris

312.729.4238

212.373.6005

hbakker-arkema@golinharris.com

lborrelli@golinharris.com

[i]The Nursery Survey was conducted online by Richard Day Research on behalf of Playtex between November 29 and December 1, 2011 among 1,000 mothers ages 18 and older selected from a national panel of moms maintained by Survey Sampling International. The survey included 500 expectant mothers and 500 mothers of infants ages 0-12 months old. With a pure probability sample of this size, one could say with 95 percent probability that the results based on the total sample of mothers have a sampling error of +/- 3 percentage points. Results based only on the sample of expectant mothers or mothers of infants would have a sampling error of +/- 4 percentage points.

[ii] The Nursery Survey was conducted online by Richard Day Research on behalf of Playtex between January 12 and January 16, 2011 among 1,004 mothers ages 18 and older selected from a national panel of moms maintained by Survey Sampling International. The survey included 504 expectant mothers and 500 mothers of infants ages 0-12 months old. With a pure probability sample of this size, one could say with 95 percent probability that the results based on the total sample of mothers have a sampling error of +/- 3 percentage points. Results based only on the sample of expectant mothers or mothers of infants would have a sampling error of +/- 4 percentage points.

SOURCE Energizer Personal Care



More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.