New Technology Improves Electronic Editions of The Detroit News, Detroit Free Press
DETROIT, Sept. 14 /PRNewswire/ -- Detroit Media Partnership today announced upgrades to its electronic edition software that allows subscribers access to replica editions of The Detroit News and Detroit Free Press. In the coming weeks, users will begin transitioning to a new software system that provides easier access and blends the experience of reading a newspaper with the power of the Internet.
Users will be able to see up-to-the-minute headlines of the day's most interesting stories and also have the opportunity to digitally turn the pages of today's newsstand issues of either newspapers. The improved experience is a service of Olive Software, a technology leader enabling newspapers, magazines, universities, libraries and businesses to digitize content, preserve the look and feel of the original publication while providing interactive benefits of Internet browsers.
Key improvements include:
- Easier to share information: email articles, post comments or share via social media
- News updates: split-screen displays show latest headlines and today's print editions
- Intuitive navigation: turn the pages or click straight to any article or section, easily
- Log in: passwords are needed only once every 30 days, making access much easier
"The new and improved e-Edition makes it easier than ever for users to get their news all in one place," said Susie Ellwood, CEO of Detroit Media Partnership. "The technology provides users the option to read today's print edition, including all of the advertising, and the flexibility to see updates on stories as they happen," she said.
The e-Edition is included with subscriptions to both newspapers and is part of Detroit Media Partnership's strategic plan to expand the distribution of content on multiple platforms.
Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the most visited Web sites in the market, the Free Press and The News combine to reach a weekly audience of 1.9 million people; 50% of adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: Observer & Eccentric and Mirror Newspapers, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.
*SOURCE: 2009 Scarborough Report – August 2009 – July 2009 – Detroit DMA
SOURCE Detroit Media Partnership