STERLING, Va., Nov. 5, 2015 /PRNewswire/ -- Reach, Resonance and Reaction. These are the three factors that form the foundation of a successful digital signage campaign. You want to reach the right audience using content that resonates positively so you can generate the desired reaction.
A new whitepaper by Mvix, a pioneer in affordable digital signage, explores how a digital signage campaign can be enhanced in order to increase audience engagement. The paper discusses the dos and don'ts of an engaging digital signage campaign in a world of choice where each business is trying to reach, resonate with, and get a reaction from the right audience.
Most businesses want to improve client/guest/employee engagement, but they respond by building strategies without context. They implement digital signage ---everyone else is doing it!---but fail to connect with their audience. They rely on band-aids to fix deeper issues. The free download "Tips for Increasing Digital Signage Engagement" provides benchmarks against which to build a digital signage campaign: attention, conversion to long-term memory and emotional engagement.
From the paper:
"With the at-your-fingertips convenience brought about by ubiquitous digital technologies, customer behavior and needs have changed, and they are more in control of the path to purchase than they've ever been. Businesses that don't adapt to this paradigm shift will notice (if they haven't already) that their plugged-in customers are checking out the competition, 'multi-speed customer companies.'
In this information-rich, digital age, it's critical for businesses to understand the opportunity and importance of effectively using engagement tactics to grab attention, increase responsiveness and build awareness via digital signage."
In addition to providing tips for increasing digital signage engagement, the paper also explores the four primary functions of effective digital signage:
Mvix is emerging as a leader in affordable digital signage. They have employed several strategies to encourage the adoption of digital signage in SMBs. One such strategy is offering a subscription-free yet powerful cloud-based digital signage software. This not only keeps costs low, but also promises a fast and healthy ROI.
"Although most SMBs have bought into digital signage, they're still struggling with how to leverage it effectively. They've gotten the technology right, but they're failing in execution," said A. Jay, the Mvix Sr. Director of Business Relations. "This paper will offer guidance on how to successfully run an engaging digital signage campaign that audiences will act on, and interact with."
This new thought leadership paper can be downloaded or read online at Tips for Increasing Digital Signage Engagement.