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New Tiny Footprint Coffee: World's First Carbon-Negative Coffee


News provided by

Tiny Footprint Coffee

Apr 15, 2010, 03:34 ET

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MINNEAPOLIS, April 15 /PRNewswire/ -- With every sip of new Tiny Footprint™ Coffee (www.tinyfootprintcoffee.com), coffee lovers will be doing their part to reduce harmful carbon emissions.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100415/CG87495)

How?  It's all in the math.  On average, it takes 4 pounds of carbon to make 1 pound of coffee.  With the purchase of its coffee, Tiny Footprint Coffee makes a contribution toward the Mindo Cloudforest Foundation (www.mindocloudforest.org) in Ecuador to plant carbon-sucking trees that each suck up 54 pounds of carbon from the environment.

That's 54 pounds of oxygen-producing, atmosphere-cooling, carbon-sucking trees minus 4 pounds of negative carbon to produce 50 pounds of karma goodness that Tiny Footprint coffee drinkers are contributing to the environment with every sip of Tiny Footprint coffee.

Tiny Footprint Coffee is brewed by Minneapolis-based Roastery 7, a wholesale supplier of artisan coffee beans from around the world, and is designed to offer serious coffee drinkers a new drinking experience: one that mixes the deep, sensual tastes of hand-crafted coffee with the power of doing something good and right for our planet.

When serious coffee drinkers take their first sip of Tiny Footprint coffee, they'll experience the taste of Tiny Footprint's 100% Arabica coffee beans, which are shade grown on small, rustic, family owned farms known for producing some of the finest coffee beans in the world.  In rugged, remote locations such as Timor, Sumatra and Ecuador, Tiny Footprint's coffee beans begin their long journey from tree to coffee mug.  Once harvested, the beans are roasted in small batches on a vintage, German-built "Probat" roaster.  The result is a rich, full-bodied cup of coffee that lifts the morning fog like hot sun through lush rainforest canopy.

Tiny Footprint coffee is available in four organic blends -- Light, Medium, Dark and Decaf, with a suggested retail price of US$11.99 for one pound (whole bean or ground).Tiny Footprint's Light Blend is expertly roasted to coax out the varietal essence of bright lemon and orange with a touch of cocoa to create a gentle finish.  Its Medium Blend offers a smooth, rich taste with a full, chocolate-laced body infused with caramel that's balanced by bright citrus notes for a pleasing, sweet finish.  The Dark Roast Blend features a bold, intense dark roast flavor with a viscous body that's skillfully roasted to draw out the bittersweet chocolate, nut and fruit notes.  And, Tiny Footprint's Decaf provides a full-bodied taste and sweet notes of chocolate and apricot to create the perfect decaf cup: genuine coffee flavor without the caffeine.

Tiny Footprint Coffee also offers single-origin roasts, which showcase specific organic coffee beans grown from selected coffee farms.  Tiny Footprint is launching its single-origin roasts with Mexico El Triunfo, which features a sweet, full-bodied coffee infused with cocoa and light fruit notes that finish clean.  This coffee is shade grown in the El Triunfo Biosphere in Chiapas, Mexico.  Tiny Footprint's El Salvador Santa Teresa features a deeply structured body balanced by bright apricot and tangerine for a sweet, lingering finish. From the renowned Batres Family farm in San Salvador.  Tiny Footprint single-origin roasted coffee retails for US$12.99 for one pound (whole bean or ground).

Tiny Footprint Coffee is sold in one-pound and three-pound bags, in whole beans and ground.  Tiny Footprint Coffee can be purchased online directly at http://www.tinyfootprintcoffee.com or at www.amazon.com, where Amazon Prime customers can purchase any amount of Tiny Footprint Coffee with no additional shipping charges.

In addition to sucking massive amounts of carbon from the atmosphere, the trees planted through the purchase of Tiny Footprint Coffee will serve an even larger purpose by helping to reclaim a large tract of Equadorian Cloudforest lost long ago to deforestation.  One section of the forest known as the Mindo Cloudforest provides sanctuary to thousands of species of indigenous animals, including hundreds of species of birds, for which Ecuador is well known.  Managing the Cloudforest's growth and redevelopment will create job opportunities in surrounding communities, easing poverty and improving quality of life.  It's a win-win situation, all made possible by simply sitting down to enjoy a hot cup of Tiny Footprint Coffee.  To learn more about the Mindo Cloudforest, visit the Mindo Cloudforest Foundation at www.mindocloudforest.org.

SOURCE Tiny Footprint Coffee

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