IRVINGTON, N.Y., Dec. 14, 2016 /PRNewswire/ -- Heartburn, also called "acid indigestion," is suffered by an estimated 44 percent of the adult population (110 million Americans)*, many of whom are dissatisfied with current products. To provide consumers with the latest advancement in heartburn relief, Eli Consumer Healthcare is launching its new TummyZen® Total Heartburn Relief™ (www.TummyZen.com) product, available exclusively at most Target stores nationwide starting December 11, 2016. Different from other heartburn products, TummyZen's patented zinc formula is based on groundbreaking new research** conducted by the Yale University School of Medicine.
TummyZen will provide occasional heartburn sufferers with a new approach to heartburn relief. "Many current heartburn sufferers are dissatisfied with their current products, and others are worried about recently-reported severe side effects," says Doug Mann, chief marketing officer of Eli Consumer Healthcare. "So, we believe the time is right to introduce a heartburn product that's new, different, and better. Discovered by researchers at the Yale University School of Medicine, and the first and only heartburn product to use zinc, TummyZen provides occasional heartburn sufferers three key benefits: (1) fast acting relief, (2) relief that lasts for hours, and (3) its zinc formula supports the stomach lining. No other heartburn product can do that, and that's why we call it 'Total Heartburn Relief'."
"This breakthrough to the OTC heartburn category is welcomed and much needed," expresses John P. Geibel, DSc, MD, AGAF, Professor of Surgery (Gastrointestinal) and of Cellular and Molecular Physiology at the Yale University School of Medicine. Dr. Geibel was head of the team that conducted the clinical testing to validate the efficacy of zinc to regulate gastric acid secretion, and then helped create the final formulation for TummyZen. "Unlike other heartburn relief products on the market, the zinc salt in TummyZen pauses acid production by rapidly regulating gastric acid secretion, and at the same time helps support the stomach lining from the dangers caused from excess acid and without the same concerns about potentially serious side effects," explains Dr. Geibel.
TummyZen works by combining the acid-inhibiting zinc salt with fast-acting calcium carbonate in a quick dissolving caplet. Taken with water, it starts working almost immediately to neutralize excess acid, keeps working for hours and helps support your stomach lining by regulating acidity. "The implications of Dr. Geibel's and other research suggests that the use of TummyZen may be able to help thicken and strengthen the mucosal layer, by virtue of the cell regenerative nature of zinc," explains Hasan Ansari, a Yale graduate and co-founder of Eli Consumer HealthCare.
TummyZen is available now at Target in a 30-count package with a retail price of $6.99 - $8.99. A 50-count package for $9.99 - $14.99 will follow. TummyZen will then roll out to additional retailers in the first half of 2017. The launch will be supported with a major integrated marketing campaign that combines TV advertising, PR, social media and digital.
About Eli Consumer Healthcare:
Through a licensing venture with Yale University, Irvington, NY-based Eli Consumer Healthcare has the exclusive OTC rights to the patented technology in the TummyZen® brand of Total Heartburn Relief™. The company was developed to commercialize cutting edge academic research in the healthcare space. Its daily operations are managed by an executive team comprised of industry veterans, including chairman Peter Mann (former Prestige Brands founder), as well as entrepreneurs, including president and CEO Hasan A. Ansari, MBA.
**Am J Gastroenterol. 2011 Jan; 106(1):62-70. doi: 10.1038/ajg.2010.327. Epub 2010 Aug 24. Zinc salts provide a novel, prolonged and rapid inhibition of gastric acid secretion. Kirchhoff P1, Socrates T, Sidani S, Duffy A, Breidthardt T, Grob C, Viehl CT, Beglinger C, Oertli D, Geibel JP.
TummyZen, because its key ingredients are zinc and calcium, is classified as a dietary supplement. As such, these statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. It is not intended to claim or suggest that TummyZen will provide 100% relief from all heartburn or for all sufferers.
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SOURCE Eli Consumer Healthcare