New TUMS® Freshers™ Product Helps Freshen Breath and Fight Heartburn Anytime, Anywhere
Hungry Girl Offers Recipes and Tips on Enjoying Guilt-Free Foods and Making the Most Out of Social Moments that Matter
PARSIPPANY, N.J., March 5, 2012 /PRNewswire/ -- Marking the biggest innovation for TUMS® in more than 80 years, GlaxoSmithKline Consumer Healthcare North America announced today the availability of new TUMS Freshers™, which works to provide fast heartburn relief and fresh breath. The new tablet size of TUMS Freshers is 40 percent smaller than regular TUMS, it includes a high impact cooling flavor for breath freshening and is portable for convenient use.
Ninety-four percent of heartburn sufferers experience heartburn and bad breath at the same time, which may negatively impact the many significant social situations where food is involved. TUMS Freshers uncovered the top five social "Moments that Matter," through a new survey of more than 1,200 women across the United States. Participants identified moments they would not want ruined because of the foods they were eating:
- A business interview
- A doctor's appointment
- A New Year's Eve kiss/mistletoe kiss
- Meeting your boyfriend or girlfriend's family and friends
- Lunch with your new boss
TUMS Freshers has teamed up with Lisa Lillien, New York Times best-selling author and founder of the Hungry Girl brand, to create delicious recipes to enjoy in "Moments that Matter."
"I am always on the lookout for great tasting foods that are guilt-free and have created recipes that let me live life to the fullest, especially in 'Moments that Matter,'" said Lillien. "I've teamed up with TUMS Freshers because I believe these recipes will let people enjoy food without letting it get in the way of important social situations. TUMS Freshers is a great on-the-go product you can easily take with you when indulging in foods that might cause heartburn."
"Check out my new recipes and tips on the TUMS Facebook® Page. You can also enter the Clutch Moments contest for a chance to win a designer clutch."
The Clutch Moments contest invites people to try new TUMS Freshers and tell us about their experience. People can share their Clutch Moment on Facebook** and Twitter and tag their post #TUMSFreshers.
Visit www.TUMS.com/clutch for more details and complete contest rules.
*Lisa Lillien is a paid spokesperson by GlaxoSmithKline Consumer Healthcare; however, her opinions are her own.
For more than 80 years, TUMS® has been a fast, effective treatment for heartburn and acid indigestion, neutralizing stomach acid on contact. Today, TUMS is the number one antacid in America, used by more people than any other brand to treat heartburn.
About Hungry Girl
Lisa Lillien (a.k.a. Hungry Girl) has turned her appetite for better-for-you food finds, recipes, and swaps into a multimedia phenomenon -- from a free daily email service with more than a million subscribers (hungry-girl.com) to a super-successful book series and a hit cooking show that airs on both Food Network and Cooking Channel. Her realistic approach to eating has shown hungry people everywhere that they can eat the foods they crave and still fit into their favorite jeans. Lisa is not a nutritionist, a dietitian, or a doctor. She's just hungry...
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm® CQ®, as well as many products such as alli®, Aquafresh®, Sensodyne® and TUMS®.
GlaxoSmithKline – one of the world's leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit GSK.com.
**Facebook® is registered trademark of Facebook, Inc.
SOURCE GlaxoSmithKline Consumer Healthcare
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